Whitepapers & eBooks
Using Patient Data Mining and Modeling to Drive Volume and Improve Outcomes
There are many cost-effective and readily available tools and approaches to healthcare marketing. The vast majority of hospitals have been slow to adopt these new tools and solutions, resulting in lower overall hospital revenue.
By modeling, analyzing, and mining patient information, hospitals can reach their patients and prospective patients in very cost-effective and targeted campaigns and, in the process, develop more intimate relationships with their patients and improved relations with their local communities.
The goal of this whitepaper is to:
- Make hospital marketers and administrators aware of the sophisticated tools and techniques of propensity marketing
- How to use these solutions to increase the hospital’s revenue