Whitepapers & eBooks
Return on Marketing Investment for Healthcare Providers
Learn from an industry expert, David Marlowe, what Return on Marketing Investment really means, how it can be applied, measured and attributed.
Must read for all levels of marketing professionals from Chief Marketing Officers to managers and specialists, this white paper explains the basic concepts behind Return on Marketing Investment. Three detailed case study examples are also included, from three very different use cases. Learn how to calculate and demonstrate the value of marketing activities to your organization.