Whitepapers & eBooks

Digital Marketing Campaigns Whitepaper

How Hospitals Transform Their Campaign Strategy to Improve Patient Engagement and Increase Revenues

Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are a hospital Chief Marketing Officer and have not moved, have reluctantly tried to move, or have experienced failed attempts to move to digital marketing, reading this white paper will help you learn about:

  • What marketers mean when they talk about digital marketing
  • The value of digital marketing campaigns vis-à-vis traditional marketing campaigns
  • Digital marketing campaigns and tactics, challenges to address, and issues to consider

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Digital Marketing Campaign Whitepaper

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