Whitepapers & eBooks
CRM: The Hidden Goldmine in Hospital Marketing
Customer Relationship Marketing (CRM) has changed greatly in the past two decades, evolving from a sales tool into an organization implemented strategy. CRM deployment has changed from a time and labor-intensive commitment to a faster on-demand cloud solution.
Healthcare CRMs allow users to target campaigns and create reports to help facilitate engagement. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences.
This whitepaper highlights how cloud-based solutions can lower the cost of your applications, in addition to:
- Effectively utilizing your budget with targeted campaigns
- Differences between traditional CRM and Social CRM
- How new CRM capabilities increase ROI
- Healthcare’s slow integration to cloud-delivered CRM solutions
- How a CRM can help accomplish your healthcare marketing goals