Whitepapers & eBooks
Campaign Return On Investment and Attributions in Healthcare Marketing
Evariant has developed capabilities and an approach in its industry-leading CRM platform to plan, measure and attribute Return on Investment in your overall business and service line(s). This paper explains how ROI can be incorporated into campaign activities, through Campaign Center services, with or without the Evariant platform. The document includes a number of standard marketing definitions as well as healthcare specific terms that should resonate with the audience. Turn your marketing organization into a revenue and profit center by targeting profitable patients, consumers and providers with effective outreach programs.