How Does a PR Professional Make the Transformation to Data-Driven Healthcare Marketing?

 

 


By: Jane Weber Brubaker

Ask the Expert, with Don Stanziano
Don Stanziano is corporate vice president of marketing and communications at Scripps Health, an integrated healthcare delivery network in San Diego with five acute care hospitals; 30 ambulatory clinics; 14,000 employees; 3,000 physicians; and $2.9 billion in annual revenue. Stanziano leads branding, public relations, internal communications, and call center marketing, as well as digital-first demand generation marketing for service lines, digital marketing technology platforms, the consumer website, and social media. Read more