Not Your typical Web Site Strategy, But a True eBusiness Strategy

When Web sites, intranets or extranets fail, there is an obvious need to amend strategy. Oftentimes, the simple reason for failure can be attributed to the internal perception of eBusiness. The term eBusiness has been much maligned, misunderstood, and misappropriated.

A Web site or application, such as a dealer locator, is not eBusiness. These are components that often, when paired, create another phenomenon – “Frankenstein” computing, as one application looks and functions differently than the other.

eBusiness is the complete reorientation of an organization’s business – both internally and externally – around the Internet. It’s the simple idea of convergence where one complete set of business applications can be accessed through the same type of similar interface through a browser.

Our eBusiness strategic process includes a holistic view of the eBusiness spectrum and serves as the foundation for all creative, technical, and interactive marketing projects.

Our eBusiness strategic engagements can include:

• Definition of your Organization eBusiness Model
• Definition of eBusiness Digital Experience Gateways
• Definition of eBusiness Digital Experience Components
• Definition of Integration Points
• eBusiness and Marketing
• eBusiness and the Selling Chain
• eBusiness and Customer Service
• eBusiness and ERP
• Tactical Roadmap

eVariant® delivers browser-based products and services that maximize the information generated by your sales, marketing, finance and customer service activities.

To learn more about the future of integrated eBusiness, please click here.