The Future of the Publishing Industry is a Real Page-Turner.

Publishing is a nearly unrecognizable industry from what it was ten years ago.  Print, web and interactive marketing have all advanced dramatically to make good ideas better and tell better stories. However the challenges for publishing are many  - from the changing needs of content types to manual and unreliable workflows, legacy infrastructure and tools and overall, practices that are difficult to make repeatable. Yet, the need goes on, deadlines are tight and inflexible, and there are more and more delivery channels for content in order to reach the end consumer in the most convenient manner. In addition to these challenges, integration components may include everything from customer relationship management systems (CRM), to document and Web content management systems.

Publishers are challenged to streamline the above and various other data while decreasing the time to market. 

The automation of the exchange of this information through marketing automation is a relatively new capability. To create content systems in a marketing environment where assets are well organized and immediately available, where workflows are known, simple and predictable, and one set of content can easily be repurposed for several channels, requires reviewing both new and existing technology to create a stable and scalable platform to deliver your universal message to several thousand (or typically) millions of customers. 

• Fully address consumer/subscriber needs
• Integrate applications in the best order to achieve maximum near-term efficiency
• Limit human-error-ridden manual processes
• Manage the complete breadth of your asset library
• Evaluate what content is of greatest interest within your Web site, e-mail campaigns and other communications
• Manage your widely distributed digital content through a centralized interface for your Web site, e-mail and other communication vehicles
• Increase reporting value and accuracy through simplified at-a-glance reporting
• Forecast a solid, feasible, 3-year e-business plan that addresses both your technical and marketing needs

Don’t put off using tomorrow’s technology today.

For all your pressing needs: eVariant®.

eVariant® offers a unique, seamless, end-to-end suite of products and solutions that can give you everything you want – on demand.

To learn more about our offering for publishers, please click here.