Minimally Invasive Marketing Microsurgery.

Amazing advances in technology aren’t just limited to the field of Medicine. Even the people who don’t wear lab coats have access to tools that yield better business outcomes and rates of financial recovery.

Take your Marketing staff. They’re among your life support systems, keeping you top-of-mind among your service areas, broadcasting your capabilities, reinforcing your hard-earned reputation and attracting patients – as well as the top health care professionals those patients expect to find.

To accomplish all of this your Marketing department is now having to integrate with an increasing number and variety of systems – call centers, patient portals, physician portals, pre-registration/registration systems, offline and digital campaigns, and, most recently, Customer Resource Management systems (CRMs).

Change is coming to Marketing. So is your marketing changing?

Hospitals are familiar with automation when it comes to medical applications. But what about business applications? With all these intertwined systems, is your Marketing department able to:

• Create and distribute e-mail or direct marketing campaigns to consumers, existing patients and physicians automatically on a 1:1 basis?
• Know what interests a targeted consumer or physician and what they are viewing on your Web site, e-mails, etc.?
• Tie data together between your Web site, call center, other marketing programs and a CRM?
• Effortlessly identify qualified leads – and pass them along to a hospital service line sales person or concierge to set up next steps?
• Accurately report lead-to-procedure numbers to administrators?
• Effectively manage your Web site, e-mails and other digital content?

Don’t put off using tomorrow’s technology today.

Operate better behind the scenes with eVariant®.

eVariant® offers a unique, seamless, end-to-end suite of products and solutions that
can give you everything you want – on demand.

To learn more about our hospital offering, please visit myhealthconnect.com.