When Your Customers Need a Break, Don't Give Them a Fight.

Exhausted Sally eSubscriber needed to escape for a weekend of nothing but pampering spa treatments and relaxation – exactly what you have to offer her.

Too bad the e-mail she just got from you was promoting a professional wrestling match.

That’s not what she opted in for. Now she’s not booking her reservation. You just lost out on the hundreds of dollars she was willing to give you in just the course of 48 hours. You didn’t remind her of your superlative seaweed wraps and amazing aromatherapy facials. 

You sent the wrong message to the right person.
Now her fantasy and your e-mail are in the trash.

In today’s heavyweight Marketing arena, you need to score with each customer encounter or you might as well throw in the spa towel.

Okay, so you have email marketing tools that send out volumes of e-mail. But what are you getting back? Do you have the technology that helps you gain intelligence on each user for smarter expenditures of your time and money? You should.

Imagine being able to tie together – and continuously track – what interests your customers and prospects about your Web site, e-mails and other communications with their hotel stays, visits, requests for information, and player rewards memberships. You’d be creating a system and marketing environment where Customer Relationship Management (CRM), data management, content and document management, and both legacy and new technology are all interwoven into a new consolidated view. Know, at any given moment, where your casino stands, with exacting details exist on marketing efforts, ROI, lead generation and lead ranking, with closed-loop reporting. Have the power to:

• Effectively market 1:1 to millions of prospects/customers
• Store data on every prospect/customer and use it for more precisely tailored marketing campaigns
• Eliminate the wrong offer going out to the wrong recipient – no matter how many different offers you’re running
• Unite disparate applications and systems seamlessly
• Limit manual processes and the risk of human error while illuminating the black holes in your current end-to-end process
• Create invaluable and more accurate reports on the fly through a single interface

Don’t put off using tomorrow’s technology today.

Stop wrestling with your disparate systems. Get Zen with eVariant®.

eVariant® offers a unique, seamless, end-to-end suite of products and solutions that can give you everything you want – on demand.

To learn more about our offering for casinos, please click here.