Digital Marketing

Ever Create a Web Experience and Have No One Show Up? Not with eVariant®.

The typical marketing mantra of Attract, Convert, Retain has been simple to execute from a traditional media perspective. Today, however, it is much more complex, as media channels have fragmented. Thus, delivering a universal message is difficult to achieve.

Our work in Digital Marketing is highly customized and integrated and accounts for the latest trends. We typically employ a mix of eMail, SEO, SEM and CRM from the outset of a new Digital Marketing campaign. This approach allows us to start tracking and personalizing messaging from the customer’s first interactions/responses. Over time, through the use of this delivery system, each customer’s behavior is further refined and captured, yielding more meaningful conversations, and an improved brand experience. In the long run, the net result is increased brand loyalty.

Our Digital Marketing Services include:

Strategy & Planning
Search Engine Marketing
Landing Page Creation
Search Engine Optimization
Lead Nurturing Programs
eMail Marketing
Hypersites / Microsites (PULRs)
Web & Campaign Analytics
Data Warehousing
Multivariate & A/B Testing
On-Demand Marketing – Automated DRIP Programs
CRM Program Management
eLoyalty & Promotion Management

eVariant® delivers browser-based products and services that maximize the information generated by your sales, marketing, finance and customer service activities.

To learn more about the future of integrated eBusiness, please click here.