Closing Time is Here.

The bottom line in testing the success of a marketing campaign is being able to determine its cost vs. profit: Marketing ROI. Closing this loop requires Marketing, Sales and Finance to work together seamlessly.

eVariant® connects your prospects, campaigns and sales activity easily and seamlessly, delivering real-time, accurate data pulled from a single source and distributed in simple-to-use dashboards and reports. Everyone shares and works from the most up-to-date data. Get a Big Picture of sales made and dollars brought in, or zoom in and learn which individual contacts came from which specific campaigns. Through our fully automated design, knowing your margins becomes effortless – so your team can put their effort into widening them.

eVariant® Solves Your Business Challenges:

• Attribute specific marketing activities to their contributions to sales and profits
• Know which contacts have responded to which campaigns and if sales opportunity was generated
• Quantifiable customer campaign success: Determine point of origin vs. current point of interest

The eVariant® Value Proposition – Closed Loop Reporting

• Integration with CRM (Salesforce.com, Siebel, Dynamics)
• Integration with financial and general ledger systems (SAP, PeopleSoft, Dynamics AX, JD Edwards, and more)
• Customized reports and dashboards based on stakeholder needs and objectives
• The ability to drill into campaigns, segments, offers, and channels as well as financial metrics
• Integration into third-party reporting (Omniture, SAP BusinessObjects, Kronos, Crystal Reports)
• Analyzation of the customer lifecycle and campaign success on a per-contact basis