End Performance Anxiety.

Marketers are under constant pressure to deliver qualified leads and impactful campaigns that have a bottom line effect. Today's environment of accountability requires effective campaign planning that delivers measurable results and real-time performance for on-the-fly assessment and modification.

eVariant® offers solutions that enable you to manage campaigns, leads, dynamic content, marketing resources, customer data, and analytics. Deliver multi-channel campaigns that are measurable on multiple levels. Then watch your customer satisfaction levels go up, too.

eVariant® Solves Your Business Challenges:

• Cycle time: Keep campaign segmentations on time and within budget
• Accommodate differentiating impressions, interactions and responses/inquiries throughout a given campaign
• Integrate and import data from multiple sources to enable intelligent channel decisions through segmentation and customer analytics
• Link traditional marketing channels (e.g., TV, radio, print, direct mail) to campaigns for measurability and accountability
• Reports that deliver real-time information on campaign performance

The eVariant® Value Proposition – Campaign Performance Management

• Centralized management of budgeting and channel selection
• Centralized planning and execution of multi-channel, personalized campaigns across e-mail, direct mail, SMS, MMS, fax, Web and telephone
• Integrate, synchronize and capture data from multiple sources such as data warehouses, call centers, Web submissions and other data sources
• Real-time reporting on overall campaign performance, selected channels, as well as individual contacts and segments defined by your organization
• Efficient executive dashboards
• At-a-glance Key Performance Indicators (KPI)