Yours is Like The Moving & Storage Business – With Hopefully a Lot More Moving & a Lot Less Storage.

You have inventory. And lots of it. You’ve got to keep it all moving while it’s new and exciting – before it gets marked down. Or – gasp – down again. Move it in and move it out. The sooner you do, the better your profit margin.

So how do you identify and attract ready-to-buy customers to your Web site(s) or store locations? And get them to happily unload some of your inventory? How do you know which of your promotions are working – and via which vehicles? What are your measurement tools? How do you know if a purchase came from your offline marketing efforts or a serendipitous Googling?

Marketing automation delivers truckloads of priceless information about your customers and prospects every day, any time of day. Imagine a systems and marketing environment where customer relationship management (CRM), digital content and document management, as well as your purchasing applications, are all interwoven into a new consolidated view. All within a flexible system that easily accommodates your existing technology as well as anything new you may add down the road. The result: a new, significantly broader perspective on where your company stands – with exacting details on each of your marketing efforts, their respective ROIs, lead generation and qualifications for your sales team, as well as closed loop reporting. Really know your customers and close the loop on your overall marketing effectiveness when you have the power to: 

• Effectively market to hundreds of thousands – even millions – of prospects and customers
• Store data on all of these prospects/customers and use it for more effective marketing campaigns – 90% gather data but never use it
• Cross the chasm of the application divide – most systems don’t interface well together
• Streamline the number and cost of applications – many B2C marketers have great tools that are useless
• Limit time-consuming manual processes and illuminate the black holes in your end-to-end process
• Understand what users are most interested in viewing within your Web site, e-mails, and other communications
• Create highly accurate, valuable reports on the fly and access them through a single interface

Don’t put off using tomorrow’s technology today.

Especially in Today’s Fragile Economy, You’ll Always Know Which End is Up With eVariant®.

eVariant® offers a unique, seamless, end-to-end suite of products and solutions that can give you everything you want – on demand.

To learn more about our B2C offering, please click here.