Frequently Asked Questions and Answers

This list of Frequently Asked Questions (FAQ) has been compiled from questions asked by Evariant Clients. For any additional questions, please feel free to contact us at

Select a topic: Healthcare CRM    Health Analytics and Big Data    About Evariant


About Healthcare CRM

What is a healthcare CRM?

A healthcare customer relationship management (CRM) is a system designed to help healthcare organizations better engage with patients and physicians. We offer our clients multi-channel solutions that drive growth and create more profitable relationships. For more information, check out our Patient and Physician pages.


What is patient engagement?

Patient engagement is a healthcare strategy that strives to improve health outcomes, encourage better patient care, and achieve lower costs.

The Evariant Patient Marketing solution the only enterprise, multi-channel healthcare platform that offers users an end-to-end platform to drive targeted, service line growth with reportable ROI. Build your patient acquisition and retention campaigns with multi-channel capabilities and attribute marketing response to clinical and financial outcomes. Reach key segments to maximize patient engagement. Utilize existing assets profitably and visualize campaign and outreach performance. Help marketing increase revenue and become a profit center.


What is physician engagement?

Physician engagement describes a stable relationship between physician and hospital or health system characterized by strong commitments to enhance patient care, lower costs, greater efficiency, and improved quality and patient safety.

The Evariant Physician Relationship Management (PRM) solution offers users an end-to-end platform to drive targeted physician management. Build your physician acquisition and retention territories as well as campaigns with multi-channel capabilities. Attribute referring physician pattern changes and case mix adjustments to physician liaison and marketing activity.


What is the difference between Patient Experience and Patient Engagement?

Despite being used interchangeably, they are actually very different from each other. Patient experience is the patient’s perception of quality, where patient engagement is based on the patient’s active participation in managing their health to promote better health outcomes, and lower healthcare costs.


Why is healthcare marketing important?

Healthcare marketing helps answer the big financial questions like “ how do we improve the bottom line”

Marketing is becoming an increasingly important division within a hospital. Organizations are realizing the value in reaching out and engaging the community to promote better, proactive health. Healthcare marketing provides these organizations with the tools and insights in order to present marketing as a revenue and profit center and to prove a positive ROI. Healthcare marketers consistently looks at trends in big data, run analytics for actionable insights and identify areas for service line growth utilizing comprehensive communication and engagement platforms. The outcome of this is improved care, better health management, and more informed decisions.


Why is healthcare data management important?

Healthcare data is amongst the highest industries where data goes untapped. With healthcare’s large databases from patient, payor and providers, this information often sits unanalyzed in today’s environment. Understanding trends and patterns in this data helps organizations identify where there is opportunity, understand how to effectively utilize marketing spend and allows organization to see the bigger picture. Utilizing a comprehensive healthcare data management system, institutions now have a collection of meaningful data, allowing hospital staff the insights to make informed decisions at the right time and improve on the quality of care.


About Health Analytics and Big Data


What is Healthcare Big Data?

The term healthcare big data refers to new technologies and approaches needed to cope with, and leverage, the massive growth of patient data.

Four things characterize healthcare big data: growth in the volume of data, variety of data sources, need to process the volume of data, and the veracity in summarizing the new challenges and requirements.


What is Health Analytics?

Health analytics, also known as big data analytics, is the process of deriving insights from patterns and correlations found in healthcare big data and used to make better healthcare decisions. Health analytics extends beyond data management to finding meaning in real-time or historical data, and making predictions about the future to improve the probability of success.


What role do Health Analytics play in engagement

With the help of personal data, healthcare professionals can better understand the types of issues a patient or consumer cares the most about, and then deliver messages however and wherever they are most relevant to that individual

With the help of analytics technology and software like Evariant’s, this information can be integrated from a huge number of patients’ EMRs and consumer data sources to paint a rich picture of the individual. Clinicians can then use this already-aggregated information to tailor a personalization plan or a patient profile.


About Evariant


How do I contact Evariant?

To ensure the best customer support, we have multiple ways to contact Evariant. Check out our Contact Us page for a list of e-mails, addresses and phone numbers.


Is Evariant hiring?

We are constantly advancing our healthcare platform and seek individuals who are as passionate about healthcare technology as we are. Current openings can be found on our Careers page.


Does Evariant offer training on their products?

Of course. Evariant is dedicated to assisting our clients in advancing the efficiency and effectiveness in their understanding of our solutions. Our Training page lists to various learning programs we offer.


If a problem occurs after-hours, is there technical support available?

To ensure that Evariant clients’ implementation and adoption of our platform is a success, we have a dedicated support group available 24/7/365. For more information on the Evariant Support Group, visit our Support page.