The 21st Annual Greystone.Net Healthcare Internet Conference brings together healthcare leaders from many disciplines to collaborate and learn. Today’s healthcare leaders are driving the digital transformation while facing the unbridled growth of the digital presence – websites, secured portals, the hospital intranet, all varieties of social media channels and mobile technologies, and much more. This complex, challenging and yet exhilarating time is helping to reshape the future of healthcare.
Title: Proving Marketing’s Worth to the CEO: Building KPIs
Date & Time: Tuesday, October 24 | 1:45pm – 2:45pm
Speakers: Daniel Lavelle, Administrator, Marketing, Lehigh Valley Health Network
Christopher Girardi, Vice President, Campaign Center, Evariant
In today’s competitive healthcare landscape, misinterpreting campaign performance for campaign success could have serious consequences. From decreased marketing budgets to misinformed optimization strategies, it is imperative that you mine the right data to set your teams up for success. With disparate industry “averages” and thin industry benchmarks, developing and committing to your own performance results and success metrics is the most efficient way to show value within your organization.