Digging Deep for Revenue



By Susan Chapman

A myriad of factors stand in the way of health care organizations using data analytics to boost reimbursement.

As hospitals transition to a value-based reimbursement model, data analytics may play a leading role. However, with an overwhelming wealth of information being generated each day, key decisions must be made to ensure the captured data are truly of benefit. Read more

New CEO for Farmington healthcare IT provider



By: John Stearns

Farmington health software provider Evariant announced that it has named Clay Ritchey its new CEO.

William Moschella, Evariant’s co-founder and former CEO for the past nine years, will remain on the company’s board of directors and senior leadership team.

“Clay’s addition to the team will free up my time to focus on what I’m most passionate about: innovating with customers and working with our partners,” Moschella said in a statement. Read more

How Does a PR Professional Make the Transformation to Data-Driven Healthcare Marketing?



By: Jane Weber Brubaker

Ask the Expert, with Don Stanziano
Don Stanziano is corporate vice president of marketing and communications at Scripps Health, an integrated healthcare delivery network in San Diego with ߸ve acute care hospitals; 30 ambulatory clinics; 14,000 employees; 3,000 physicians; and $2.9 billion in annual revenue. Stanziano leads branding, public relations, internal communications, and call center marketing, as well as digital-߸rst demand generation marketing for service lines, digital marketing technology platforms, the consumer website, and social media.


Futurescan Strategic Planning Tool Released



By: Andis Robeznieks

The 2017 edition of the Society for Healthcare Strategy & Market Development’s annual assessment — called the Futurescan 2017-2022 Healthcare Trends and Implications — identifies “the Building Blocks of Transformation” that will drive health care change between 2017 and 2022. Read more

The Business Case for Social Media in Health Care



By: Savanna Myer

Historically, reaching patients and consumers within the healthcare industry to provide them with information about diseases, hospital services, and treatment has been a task for the marketing department. Traditional methods of reaching these consumers have included offline channels such as billboards, making it difficult to measure marketing ROI. Today’s consumers are staying connected to the world around them by seeking and receiving their information, and through social media, they are connected 24/7. Read more