Joe Healthcare Marketer, You Are Cordially Invited to the C-Suite

By: Jane Weber Brubaker

In a March 2016 article, “Gentlemen, Start Your Engines! Lehigh Valley Health Network Revs It Up with Integrated CRM/PRM Strategy,” we got right up to the starting line with the health system’s CRM selection and implementation, and learned about its ambitious plans for the future. Read more

Evariant Ranked Number 332 Fastest Growing Company in North America by Deloitte

By: Veronica Silva Cusi

Evariant, a healthcare CRM data analytics platform, announced it ranked 332 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Read more

Farmington health analytics firm makes Deloitte’s Fast 500 tech ranking

By: Patricia Daddona

Farmington health care analytics firm Evariant is one of two Connecticut companies included in Deloitte’s 2017 Technology Fast 500, a ranking of the fastest-growing tech firms in North America. Read more

‘Beyond marketing’: 3 things to know about the next generation of healthcare CRM

By: Brian Zimmerman

With the rise of population health management and consumer-driven healthcare, health systems are looking for ways to engage large swaths of patient populations in a cost-efficient manner. To achieve this goal, healthcare leaders are seeing value in maximizing their organization’s healthcare customer relationship management (HCRM) solution. Read more

Wisconsin provider uses Salesforce for healthcare marketing campaign

By: Shaun Sutner

A large Wisconsin health system has been using Salesforce Marketing Cloud for targeted email campaigns to keep patients engaged and to attract new patients.

Healthcare is a business like any other in the sense that providers need to keep existing customers engaged and attract new customers. Read more