‘Beyond marketing’: 3 things to know about the next generation of healthcare CRM

By: Brian Zimmerman

With the rise of population health management and consumer-driven healthcare, health systems are looking for ways to engage large swaths of patient populations in a cost-efficient manner. To achieve this goal, healthcare leaders are seeing value in maximizing their organization’s healthcare customer relationship management (HCRM) solution. Read more

Wisconsin provider uses Salesforce for healthcare marketing campaign

By: Shaun Sutner

A large Wisconsin health system has been using Salesforce Marketing Cloud for targeted email campaigns to keep patients engaged and to attract new patients.

Healthcare is a business like any other in the sense that providers need to keep existing customers engaged and attract new customers. Read more

3 Ways an engagement center can improve customer experiences

By: Gary Druckenmiller

Interactions with healthcare providers are incredibly personal experiences and as a result, patients expect especially high levels of care from healthcare organizations.

Unfortunately, as PWC reports, 51 percent of healthcare consumers are not satisfied with their overall consumer experience. Read more

How CRM technology empowers hospitals to transform the patient experience

By Tamara Rosin

Most providers and patients can agree healthcare has substantial room for improvement when it comes to providing a consistently positive patient experience.

“Healthcare is incredibly personal,” Don Stanziano, corporate vice president of marketing and communications at San Diego-based Scripps Health, said during a June 13 webinar sponsored by Evariant, a leading healthcare CRM solution suite provider, and hosted by Becker’s Hospital Review. “It requires trust. We are engaging with patients when they’re often under a lot of stress, when they’re at their most vulnerable. The industry is complex and difficult to navigate — we have to find a way to make it easier.” Read more

Short-Term Wins, Long-Term Strategy: CRM at Boston Children’s Hospital



By Jane Weber Brubaker

Managing change is hard, even for innovative organizations like Boston Children’s Hospital. “That’s something I hear in all the businesses I’ve worked with, from GE to Cigna to here,” says William Gagnon, senior director of global digital strategy and customer engagement at Boston Children’s. Read more