By Tamara Rosin
Most providers and patients can agree healthcare has substantial room for improvement when it comes to providing a consistently positive patient experience.
“Healthcare is incredibly personal,” Don Stanziano, corporate vice president of marketing and communications at San Diego-based Scripps Health, said during a June 13 webinar sponsored by Evariant, a leading healthcare CRM solution suite provider, and hosted by Becker’s Hospital Review. “It requires trust. We are engaging with patients when they’re often under a lot of stress, when they’re at their most vulnerable. The industry is complex and difficult to navigate — we have to find a way to make it easier.” Read more