4 Steps Health Systems Can Take to Improve Their Physician Alignment Strategies

Improve Physician Alignment StrategiesThe road to becoming a physician demands many years of schooling and residency – the cost, time, and knowledge required, combined with a number of healthcare policy changes, discourages many young adults from pursuing this profession.

Simply put, the United States is not adding enough new physicians to keep up with the growing demand for them.

The Association of American Medical Colleges (AAMC) projects that by the year 2030 there could be a physician shortfall as low as 40,000 doctors to as high as 104,000 doctors. Now more than ever, healthcare organizations must focus on attracting and retaining physicians to ensure organizational success.

To do this, health systems need to implement a comprehensive physician alignment strategy. If organizations do not start to plan, design, and execute a physician outreach and alignment program now, they won’t be able to overtake competitors or retain physicians in the future. The four steps outlined in this post can help ensure that health systems’ physician outreach strategy is well thought-out, data-driven, and ultimately leads to alignment.
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Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

How to Boost Physician Engagement with Claims Data Insight

Physicians are the lifeblood of healthcare organizations; by providing excellent patient care, they foster patient loyalty and bring revenue into the organization. Since they are so vital to healthcare operations, health systems need to keep their physicians productive and engaged. The best way to accomplish this is through a focused physician engagement strategy.

The first step in creating this strategy is collecting and analyzing data about physicians and the patients they treat. Specialized physician liaison teams use this data to inform their outreach strategies and ensure their efforts are communicated properly. This outreach is intended to help physicians improve the care they are giving their patients, handle issues physicians may be facing in their work, increase the number of in-network referrals physicians are providing, and boost financial performance.

Let’s look at how healthcare organizations can use claims data insights to create successful physician outreach efforts:
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Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

What’s the Secret to Effective Physician Alignment?

Effective Physician AlignmentThe changing nature of competition, the quest to improve patient experience, and patient channel innovation all require that healthcare institutions build relationships aligning with both physicians’ concerns and ambitions.

By effectively doing so, a health system may be able to deepen its referral network and in turn both retain and/or grow market share.

An effective physician alignment strategy is a critical component. Physician outreach teams need to take advantage of data, employ targeted communication, and resolve issues effectively to ensure physicians are committed to delivering the highest quality care and interested in referring to specialists in-network.

Let’s define physician alignment and discuss strategies for improving physician alignment at your organization: More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

Q&A: The Art & Science of Understanding Physician Activity and Referral Patterns

Hospital Physician Referral Understanding which physicians are sending which business where is an art and science. In today’s competitive healthcare environment, it’s critical for hospitals and health systems to attract and retain physicians who will drive patient volumes, increase referrals, and enhance the patient experience. In order to get actionable insights on an entire market that will ultimately improve knowledge, health systems must use a data-driven approach.

However, there are some data-related challenges to understanding physician activity and referral patterns. These ultimately trace back to several deficiencies in today’s available claims data, which makes learning how to interpret and leverage it critically important.

During a recent webinar, Emilio Ruocco, VP, Physician Solutions Practice Leader at Evariant, shared his insights on claims data sourcing and the components of a high functioning claims database, demonstrated interpretation of claims data in a market intelligence platform, and discussed how to leverage these data outside of a platform.

In case you missed the webinar, here’s a quick summary of several key takeaways along with the audience questions and answers: More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Highlights from the 3rd Annual Converge User Conference

We recently celebrated the incredible success of some of the nation’s top healthcare organizations at the 3rd annual Eva Awards Gala. Find out which health systems received an award for their efforts executing outstanding, successful multichannel healthcare campaigns to consumers and/or physicians.

Evariant Converge ConferenceOver the weekend, leaders in healthcare marketing and physician alignment came together for a full day of sharing best practices and success stories at our annual user conference. Overwhelmingly, the theme of the day was the Perfect Customer Experience. Regardless of the session, we heard this idea echoed again and again, and how you need the right people, process, and technology to achieve this dream.

People

Phil Meer, EVP of Delivery at Evariant, and Erinne Dyer, EVP of Growth at Envera Health, talked about culture. Culture is what really happens in an organization. If you want to change the culture, you must change what people do. To bring this point home, they shared stories from Disney, an undisputed leader in customer experience (Must read: Inside the Magic Kingdom by Tom Connellan). More

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie is responsible for the demand center at Evariant. Her main focus is creating integrated cross-channel marketing campaigns, testing new marketing approaches, and closing the loop through effectiveness measurement. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf