What’s the Secret to Effective Physician Alignment?

Effective Physician AlignmentThe changing nature of competition, the quest to improve patient experience, and patient channel innovation all require that healthcare institutions build relationships aligning with both physicians’ concerns and ambitions.

By effectively doing so, a health system may be able to deepen its referral network and in turn both retain and/or grow market share.

An effective physician alignment strategy is a critical component. Physician outreach teams need to take advantage of data, employ targeted communication, and resolve issues effectively to ensure physicians are committed to delivering the highest quality care and interested in referring to specialists in-network.

Let’s define physician alignment and discuss strategies for improving physician alignment at your organization: More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

Q&A: The Art & Science of Understanding Physician Activity and Referral Patterns

Hospital Physician Referral Understanding which physicians are sending which business where is an art and science. In today’s competitive healthcare environment, it’s critical for hospitals and health systems to attract and retain physicians who will drive patient volumes, increase referrals, and enhance the patient experience. In order to get actionable insights on an entire market that will ultimately improve knowledge, health systems must use a data-driven approach.

However, there are some data-related challenges to understanding physician activity and referral patterns. These ultimately trace back to several deficiencies in today’s available claims data, which makes learning how to interpret and leverage it critically important.

During a recent webinar, Emilio Ruocco, VP, Physician Solutions Practice Leader at Evariant, shared his insights on claims data sourcing and the components of a high functioning claims database, demonstrated interpretation of claims data in a market intelligence platform, and discussed how to leverage these data outside of a platform.

In case you missed the webinar, here’s a quick summary of several key takeaways along with the audience questions and answers: More

Courtney Smigiel

Courtney Smigiel

Courtney Smigiel manages the Evariant webinar program, tradeshows and other industry conferences and events, as well as content syndication programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer J.P. Boden. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel

Highlights from the 3rd Annual Converge User Conference

We recently celebrated the incredible success of some of the nation’s top healthcare organizations at the 3rd annual Eva Awards Gala. Find out which health systems received an award for their efforts executing outstanding, successful multichannel healthcare campaigns to consumers and/or physicians.

Evariant Converge ConferenceOver the weekend, leaders in healthcare marketing and physician alignment came together for a full day of sharing best practices and success stories at our annual user conference. Overwhelmingly, the theme of the day was the Perfect Customer Experience. Regardless of the session, we heard this idea echoed again and again, and how you need the right people, process, and technology to achieve this dream.

People

Phil Meer, EVP of Delivery at Evariant, and Erinne Dyer, EVP of Growth at Envera Health, talked about culture. Culture is what really happens in an organization. If you want to change the culture, you must change what people do. To bring this point home, they shared stories from Disney, an undisputed leader in customer experience (Must read: Inside the Magic Kingdom by Tom Connellan). More

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie is responsible for the demand center at Evariant. Her main focus is creating integrated cross-channel marketing campaigns, testing new marketing approaches, and closing the loop through effectiveness measurement. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf

How Can Health Systems Engage Millennial Physicians?

Retain Millennial PhysicianMillennial physicians will benefit the healthcare industry by bringing their tech-friendly and collaborative attitudes into hospitals and health systems.

Though these young doctors may be at the forefront of digital health transformation in a value-based healthcare landscape, millennials are also notorious for being “job hoppers.”

In fact, a Gallup report found 21 percent of millennials have changed jobs within the past year, and only 29 percent report being engaged at work, or emotionally and behaviorally connected to their job.

As a result, health systems need to consider adopting a physician engagement strategy that appeals to millennial physicians to improve satisfaction and retention.

Let’s look at a few ways hospitals and health systems can engage and retain millennial physicians:  More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

Infographic: 4 Pillars to a 360-Degree Physician View

In today’s competitive healthcare environment, it’s critical for hospitals and health systems to attract and retain physicians who will drive patient volumes, increase referrals, and enhance the patient experience.

Coupled with an anticipated physician shortfall and the need to vet physicians differently due to evolving value-based models, healthcare organizations must differentiate themselves to remain competitive in the market.

So how can hospitals and health systems increase physician satisfaction and loyalty while improving the perception of quality within their organization?

The best recruitment efforts start with knowing as much as possible about a physician and using that information to build relationships that engage and inspire physician confidence with the health system. More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco