Infographic: 4 Pillars to a 360-Degree Physician View

In today’s competitive healthcare environment, it’s critical for hospitals and health systems to attract and retain physicians who will drive patient volumes, increase referrals, and enhance the patient experience.

Coupled with an anticipated physician shortfall and the need to vet physicians differently due to evolving value-based models, healthcare organizations must differentiate themselves to remain competitive in the market.

So how can hospitals and health systems increase physician satisfaction and loyalty while improving the perception of quality within their organization?

The best recruitment efforts start with knowing as much as possible about a physician and using that information to build relationships that engage and inspire physician confidence with the health system. More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

Webinar Q&A – From Implementation to Adoption: How to Fast Track Value from PRM Tools with Market Intelligence

In a recent Evariant webinar, Emilio Ruocco, Vice President, Physician Solutions Practice Leader at Evariant discussed how to successfully implement and quickly drive the adoption of a Physician Relationship Management (PRM) solution.

Physician Management

Health systems have spent a lot of money and time building networks of aligned physicians and clinically integrated networks. But – these outreach efforts are falling short.

In comes the PRM solution, which, essentially is a Customer Relationship Management (CRM) solution, but focuses on physician outreach and building database-enabled workflow solutions that help keep physician outreach coordinated, focused, and reportable.

PRMs are better with claims-based market intelligence to provide important referral and volume insights at the service line or provider level by helping focus outreach efforts where the most opportunity may exist and reporting on the successes of outreach programs.

Let’s dive deeper into some key takeaways and questions asked during the webinar:

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Courtney Smigiel

Courtney Smigiel

Courtney Smigiel manages the Evariant webinar program, tradeshows and other industry conferences and events, as well as content syndication programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer J.P. Boden. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel

3 Examples of Actionable Insights From a PRM Platform

Physician alignment is only possible with a deep understanding of physician activity. A Physician Relationship Management (PRM) system with market intelligence can aggregate claims and behavioral data to provide a 360° view of physician performance and referring activity across a target market.

Armed with this information, organizations can facilitate meaningful conversations with target physicians who may be seeing patients at out-of-network sites of service, referring to competitive providers and health systems, and more. Data-driven physician alignment allows health systems to catalog, track, and resolve physician issues to bring more cases in-network.

More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

Why Does the Healthcare Industry Need Millennial Physicians?

Millennial physician engagementChanging market forces in the healthcare industry have fueled hyper-competition among organizations. With the shift toward value-based care and the rise of the healthcare consumer, hospitals and health systems must engage patients and consumers by fostering meaningful and lasting relationships.

Millennial physicians can bring value to hospitals and health systems by leading technology adoption, cross-team collaboration, and innovation necessary to drive revenue in an evolving healthcare market.

Let’s take a look at how millennial physicians can benefit the healthcare industry:  More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

4 Recommendations for Data-Driven Physician Alignment

Physician alignment is critical for increasing volumes and referrals, improving patient experiences and boosting revenue. Insights from claims data, when paired with a Physician Relationship Management (PRM) system, can help health systems better understand physician behavior and referral patterns. A data-driven physician alignment approach uses these insights to improve communication between physicians and outreach teams, ultimately resulting in improved physician engagement.

Unfortunately, there are many challenges in reaching successful physician alignment. Health systems are faced with less than ideal sources of market data, inaccurate or incomplete data, and difficulty identifying splitting and/or referring physicians. Armed with the right tools, capabilities, and human capital, hospitals may be able to recapture revenue losses or drive growth.

More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco