Top 7 Questions Answered About Geo-Fencing Campaigns

Geo-fencing is a location-based (mobile) ad service that lets marketers show ads to users on their devices in a defined geographical radius, such as a health practice. The fencing comes from the fact that you are determining a latitude-longitude pinpoint and creating a radius as small as 20 meters from the point. Simply upload the latitude/longitude and the desired radius. (This process can change for other ad networks.)

geo-fencing example

An example of geo-fencing 500 meters around multiple Starbucks locations in South Dakota.

As you can imagine, this can be super powerful when used correctly. So we’re here to answer some of the common questions we’ve received about the service and its use cases:

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Neil Mammele

Neil Mammele

Neil Mammele is a Healthcare Marketing Consultant and part of our Premium Consulting team. Neil works with hospital systems across the nation to build robust communication, marketing and operation programs. The Premium Consulting team is a value add for clients and prospects and allows them to better utilize the tools available to them in the Evariant catalog.
Neil Mammele

Webinar Q&A – Bridge the Gap Between Marketing + Call Center to Achieve Richer Patient Engagement

Consumers are engaging with providers and health systems in new ways, and they expect great healthcare experiences just like they expect great experiences with other brands. Health systems must take every opportunity to capitalize on every patient and consumer interaction — from the first inquiry to actively supporting proactive health, ongoing care, and recovery.

We explored this topic during a recent webinar, Bridging the Gap between Marketing + Call Center to Achieve Richer Patient Engagement. Speaker Gary Druckenmiller, Jr., Vice President, Marketing Practice Lead at Evariant, shared how bringing the call center and marketing together can attract, retain, and improve relationships with patients.

To the consumer, there should be no difference in the interactions regardless of how they originate. This requires call center agents to have the right 360° view of the caller at their fingertips to understand how they’ve previously interacted with the health system – including marketing campaigns they’ve seen. In doing so, health systems can create remarkable, memorable, and rich interactions with patients to enhance the experience and make patients feel like their systems are “walking right alongside them.”

In case you missed the webinar, here’s a quick summary of the key takeaways, along with audience questions: More

Courtney Smigiel

Courtney Smigiel

Courtney Smigiel manages the Evariant webinar program, tradeshows and other industry conferences and events, as well as content syndication programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer J.P. Boden. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel

7 Reasons Your Health System Needs Digital Marketing

For those who are still wary about digital marketing in healthcare, this article is for you. And for the healthcare thought leaders, you may learn a thing or two!

“We don’t know what we don’t know.” I heard this last month when on the phone with a friend who works in advertising. He was talking about a recent campaign that was deemed a failure by their client.

They did all the right things: met, brainstormed, storyboarded, take one, take two, published. It was a swing and a miss with no increase to the bottom line and their audience didn’t find the content resonated with them. He said that they did all they could…

Or did they?

In this day and age, where data is at our fingertips, is “not knowing” an excuse?

It’s not. More

Neil Mammele

Neil Mammele

Neil Mammele is a Healthcare Marketing Consultant and part of our Premium Consulting team. Neil works with hospital systems across the nation to build robust communication, marketing and operation programs. The Premium Consulting team is a value add for clients and prospects and allows them to better utilize the tools available to them in the Evariant catalog.
Neil Mammele

3 Ways Social Media Can Improve Healthcare Marketing Efforts

healthcare marketing effortsWithin the next three to five years, the use of social media to connect with individuals is expected to increase by 256 percent.

For the healthcare industry in particular, social media can help engage patients, providers, and the public with relevant and timely information, as well as communicate the value and credibility of the health system.

Why is this tactic becoming a critical component of healthcare marketing strategy?

A recent study found 57 percent of consumers’ decisions to receive treatment at a healthcare facility are strongly influenced by that provider’s social media connections, showing that patients trust health organizations with a social presence.

According to another report, 60 percent of doctors say social media improves the quality of care delivered to patients, which means that doctors also value the transparency and open communication that social media can provide.

With the opportunity to increase patient referrals and improve the quality of care, it’s no surprise that many health systems are jumping on the social media bandwagon. More

Chris Girardi

Chris Girardi

Chris Girardi oversees all staff and functions of Evariant’s multi-channel digital media offerings including planning, analysis, management, execution and analytics. He has over eight years of experience in digital media and direct response marketing.
Chris Girardi

How Does Marketing Automation Lead to a Proactive Healthcare Marketing Department?

Fact:Healthcare IT is at least 10 years behind other industries in terms of philosophy, sophistication, and deployment of advanced technologies.”

This includes marketing automation software, a tool that can help healthcare marketers automate repetitive tasks, reduce human error, streamline marketing activity, and ultimately improve patient engagement.

Healthcare marketers should take advantage of marketing automation for personalizing patient communication and automating engagement efforts. This technology ensures healthcare messaging is consistent, timely, and relevant to the receiver. It can help health systems retain and engage existing patients over time to drive revenue.

Once implemented, marketing automation helps hospital marketing departments transform from a reactive body to a proactive one that’s committed to actively working with patients in managing their health.

Let’s take a look at a few ways marketing automation leads to a proactive healthcare marketing department:
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Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is VP, Client Solutions at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 5 years and can be heard often on the hospital marketing speaking circuit.
Gary Druckenmiller