In today’s market, it’s vital that hospitals and healthcare organizations optimize their mobile marketing strategy to reach desired audiences effectively.
Recent studies show that 52 percent of smartphone users gather health-related information on their smartphones, ranging from information around a specific medical procedure to diet and nutrition best practices.
The question is – how do hospital marketers create a mobile strategy that drives success?
Before diving in, make sure you’ve outlined specifically what you hope to achieve with mobile marketing. Perhaps your goal is to optimize the site for mobile searches, or perhaps it’s to create a mobile app that allows customers to schedule appointments.
Define goals that fit your budget, existing technology, and employee skill sets. Once you clearly understand and communicate this goal across your organization, you can start creating and implementing a strategy that appeals to mobile customers.