Prevention Is Better Than a Cure: An In-Depth Look at Proactive Health

The current state of healthcare is, unfortunately, not that different than it was 30 years ago. Despite technology evolution and government intervention, many of the challenges healthcare faced in the 1990s – cost, quality, and access – remain today.

Proactive HealthcareIn the areas of quality and access, healthcare has moved the needle forward with advancements such as EMRs, CRMs, the Affordable Care Act, and telehealth. Reducing healthcare costs, however, is a hurdle that’s only getting more difficult to overcome.

In fact, National Health Expenditure grew 5.8 percent to $3.2 trillion in 2015, or $9,990 per person. These expenditures are expected to grow at an average rate of 5.8 percent per year between 2017 – 2025.

In order to combat the growing cost of services, healthcare providers need to take an active role in promoting proactive healthcare. With targeted communication and improved engagement, physicians can put patients back in the driver’s seat and help them take control of health outcomes.

Let’s take an in-depth look at how proactive health can help healthcare combat rising costs and improve patient engagement: More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.

Top 4 Takeaways from the Low Country

More than 250 healthcare marketing and communications professionals gathered earlier this month for the 2016 Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) Fall Conference in Charleston, SC – my current hometown.

It was a great 3-day event filled with collaboration, networking, education and some excellent food and drinks (see me for recommendations!). We sponsor and speak regularly at national industry conferences, so I was excited to represent Evariant at a smaller, regional event that had a strong community feel and people were eager to network and learn (vendors and all!).

We’ve put together our top four takeaways from the conference: More

Neil Mammele

Neil Mammele

Neil Mammele is a Healthcare Marketing Consultant and part of our Premium Consulting team. Neil works with hospital systems across the nation to build robust communication, marketing and operation programs. The Premium Consulting team is a value add for clients and prospects and allows them to better utilize the tools available to them in the Evariant catalog.
Neil Mammele

Introducing Evariant’s Healthcare Best Practice Guides

Healthcare Patient EngagemetIn recent years, the healthcare industry has undergone major shifts in policy, innovation, and cost reduction – changes that have paved the way for a more patient-centric approach to care.

As health systems and hospitals struggle to drive down costs and compete in an increasingly consumer-led landscape, they must remain nimble in the face of such change.

To provide healthcare organizations with practical strategies for how to address these healthcare challenges – and opportunities – head-on, Evariant has recently developed a series of best practice guides.

These guides, located under the “Resources” section of our site, include blogs, eBooks, webinars, and more covering the latest industry data, trends, and analysis. Our fresh insights and perspective on topics ranging from healthcare data to patient engagement and physician management showcase our deep and unwavering commitment to proactive healthcare.

The following is an overview of the areas we cover in our best practice guides – we hope you find them useful and informative! More

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie is responsible for the demand center at Evariant. Her main focus is creating integrated cross-channel marketing campaigns, testing new marketing approaches, and closing the loop through effectiveness measurement. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf

Top 5 Takeaways from the SHSMD Connections 2016

Chip Madera summed up this year’s SHSMD Connections Conference during his closing keynote, “Culture is about creating experiences for patients, families, and employees, don’t manage people, manage experiences.”

As healthcare marketing and strategy professionals, we are about creating a culture that moves far beyond individuals– a culture focused on creating positive experiences for all who are part of your healthcare ecosystem.

Patient EngagementThe energy and enthusiasm of the more than 1800 attendees was contagious as attendees and presenters alike looked for ways to step up their game to change the way that we approach healthcare marketing and strategy.

The only downside was that there were so many great sessions with so many ideas, that it was hard to pick. Thankfully, there were countless opportunities for networking and sharing of ideas throughout the entire event, that there was chance to learn everywhere you went.

After compiling pages of notes, reading hundreds of tweets, and collaborating with my team, we’ve put together our 5 key takeaways from this year’s SHSMD Connections.


Kristin O'Neill

Kristin O'Neill

Kristin O’Neill serves as Product Marketing Director at Evariant. In this role, she is responsible for crafting the product messaging and positioning, developing go-to-market strategies, and enabling the sales team for the Evariant Physician Solutions. Prior to joining Evariant, Kristin held marketing roles focused on healthcare IT in a variety of settings including acute care hospital, integrated delivery networks, Accountable Care Organizations, physician practice, and payers. Her experience has spanned from early-stage start-ups to well-established private and publicly held companies including MEDITECH, NaviNet, and Orion Health. She received both her Bachelor’s degree in Communications and her MBA from Boston College.

Top 3 Insights from the 2016 New England Society for Health Care Communications Conference

rhodeislandstatehouseReimagining healthcare communications. Revisiting marketing technology. Rebooting brand strategy. Marketing, communications, and public relations professionals from healthcare organizations across New England were doing all of these activities and more at last week’s 2016 New England Society for Health Care Communications (NESHCo) Conference (#NESHCo16), held in Providence, RI. With the structure of the healthcare system moving to a population health approach focused on primary care and prevention, conference attendees discussed how to rethink their positioning, programming, and the ways in which they communicate messages about their institutions to various populations, from physicians to patients.

These discussions clearly revitalized the many who attended – we brought some takeaways back with us that we thought were worth sharing. At this year’s conference, the conversations seemed to center around the most effective ways to reach and engage patients with integrated content, and how to gain competitive advantage in an increasingly competitive landscape. More

Cara Ruccolo

Cara Ruccolo

Cara Ruccolo serves as Product Marketing Director at Evariant. In this role, Cara is responsible for defining the product messaging and positioning, as well as developing go-to-market strategies, for the Marketing Solutions and Engagement Solutions product suites. Prior to joining Evariant, she led Product Marketing for the Patient Solutions product line at Vecna Technologies, an innovative provider of patient self-service solutions. Before Vecna, Cara held product marketing positions at McKesson Health Solutions, a division of McKesson Corporation, and at Health Dialog, a division of Rite Aid (formerly of Bupa, an international healthcare group based in the United Kingdom). Cara received her AB degree in Economics from Princeton University.
Cara Ruccolo