In today’s competitive healthcare environment, it’s critical for hospitals and health systems to attract and retain physicians who will drive patient volumes, increase referrals, and enhance the patient experience.
Coupled with an anticipated physician shortfall and the need to vet physicians differently due to evolving value-based models, healthcare organizations must differentiate themselves to remain competitive in the market.
So how can hospitals and health systems increase physician satisfaction and loyalty while improving the perception of quality within their organization?
The best recruitment efforts start with knowing as much as possible about a physician and using that information to build relationships that engage and inspire physician confidence with the health system.
Developing this sort of “holistic view” is best served by capturing data from a variety of sources and aggregating it into a Physician Relationship Management (PRM) system. Four pillars of information include:
- A complete market physician roster
- Claims-based physician activity data
- Accurate directional referral information
- A longitudinal record of the physician relationship
Check out our infographic below to learn more about the 4 pillars to a 360-degree physician view:
Armed with this information, organizations can facilitate meaningful conversations with prioritized physicians who may be seeing patients at out-of-network sites of service, referring to competitive providers and health systems, and other potentially undermining activities. Facilitated by PRM capabilities, the end result is health systems can catalog activities, monitor behaviors, and resolve physician issues to strengthen their overall relationships.
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