Infographic: 4 Pillars to a 360-Degree Physician View

In today’s competitive healthcare environment, it’s critical for hospitals and health systems to attract and retain physicians who will drive patient volumes, increase referrals, and enhance the patient experience.

Coupled with an anticipated physician shortfall and the need to vet physicians differently due to evolving value-based models, healthcare organizations must differentiate themselves to remain competitive in the market.

So how can hospitals and health systems increase physician satisfaction and loyalty while improving the perception of quality within their organization?

The best recruitment efforts start with knowing as much as possible about a physician and using that information to build relationships that engage and inspire physician confidence with the health system.

Developing this sort of “holistic view” is best served by capturing data from a variety of sources and aggregating it into a Physician Relationship Management (PRM) system. Four pillars of information include:

  • A complete market physician roster
  • Claims-based physician activity data
  • Accurate directional referral information
  • A longitudinal record of the physician relationship

Check out our infographic below to learn more about the 4 pillars to a 360-degree physician view:

Armed with this information, organizations can facilitate meaningful conversations with prioritized physicians who may be seeing patients at out-of-network sites of service, referring to competitive providers and health systems, and other potentially undermining activities. Facilitated by PRM capabilities, the end result is health systems can catalog activities, monitor behaviors, and resolve physician issues to strengthen their overall relationships.

Physician Alignment with Data Analytics


Want to use and share this infographic? Click on the “Get Embed Code” button below, copy the code, and paste it into the HTML viewer window of the post.

Screen Shot 2015-10-09 at 10.32.15 AM

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco