7 Reasons Your Health System Needs Digital Marketing

For those who are still wary about digital marketing in healthcare, this article is for you. And for the healthcare thought leaders, you may learn a thing or two!

“We don’t know what we don’t know.” I heard this last month when on the phone with a friend who works in advertising. He was talking about a recent campaign that was deemed a failure by their client.

They did all the right things: met, brainstormed, storyboarded, take one, take two, published. It was a swing and a miss with no increase to the bottom line and their audience didn’t find the content resonated with them. He said that they did all they could…

Or did they?

In this day and age, where data is at our fingertips, is “not knowing” an excuse?

It’s not. More

3 Ways Social Media Can Improve Healthcare Marketing Efforts

healthcare marketing effortsWithin the next three to five years, the use of social media to connect with individuals is expected to increase by 256 percent.

For the healthcare industry in particular, social media can help engage patients, providers, and the public with relevant and timely information, as well as communicate the value and credibility of the health system.

Why is this tactic becoming a critical component of healthcare marketing strategy?

A recent study found 57 percent of consumers’ decisions to receive treatment at a healthcare facility are strongly influenced by that provider’s social media connections, showing that patients trust health organizations with a social presence.

According to another report, 60 percent of doctors say social media improves the quality of care delivered to patients, which means that doctors also value the transparency and open communication that social media can provide.

With the opportunity to increase patient referrals and improve the quality of care, it’s no surprise that many health systems are jumping on the social media bandwagon. More

Infographic: 4 Pillars to a 360-Degree Physician View

In today’s competitive healthcare environment, it’s critical for hospitals and health systems to attract and retain physicians who will drive patient volumes, increase referrals, and enhance the patient experience.

Coupled with an anticipated physician shortfall and the need to vet physicians differently due to evolving value-based models, healthcare organizations must differentiate themselves to remain competitive in the market.

So how can hospitals and health systems increase physician satisfaction and loyalty while improving the perception of quality within their organization?

The best recruitment efforts start with knowing as much as possible about a physician and using that information to build relationships that engage and inspire physician confidence with the health system. More

Webinar Q&A – From Implementation to Adoption: How to Fast Track Value from PRM Tools with Market Intelligence

In a recent Evariant webinar, Emilio Ruocco, Vice President, Physician Solutions Practice Leader at Evariant discussed how to successfully implement and quickly drive the adoption of a Physician Relationship Management (PRM) solution.

Physician Management

Health systems have spent a lot of money and time building networks of aligned physicians and clinically integrated networks. But – these outreach efforts are falling short.

In comes the PRM solution, which, essentially is a Customer Relationship Management (CRM) solution, but focuses on physician outreach and building database-enabled workflow solutions that help keep physician outreach coordinated, focused, and reportable.

PRMs are better with claims-based market intelligence to provide important referral and volume insights at the service line or provider level by helping focus outreach efforts where the most opportunity may exist and reporting on the successes of outreach programs.

Let’s dive deeper into some key takeaways and questions asked during the webinar:


How Does Marketing Automation Lead to a Proactive Healthcare Marketing Department?

Fact:Healthcare IT is at least 10 years behind other industries in terms of philosophy, sophistication, and deployment of advanced technologies.”

This includes marketing automation software, a tool that can help healthcare marketers automate repetitive tasks, reduce human error, streamline marketing activity, and ultimately improve patient engagement.

Healthcare marketers should take advantage of marketing automation for personalizing patient communication and automating engagement efforts. This technology ensures healthcare messaging is consistent, timely, and relevant to the receiver. It can help health systems retain and engage existing patients over time to drive revenue.

Once implemented, marketing automation helps hospital marketing departments transform from a reactive body to a proactive one that’s committed to actively working with patients in managing their health.

Let’s take a look at a few ways marketing automation leads to a proactive healthcare marketing department: