3 Examples of Actionable Insights From a PRM Platform

Physician alignment is only possible with a deep understanding of physician activity. A Physician Relationship Management (PRM) system with market intelligence can aggregate claims and behavioral data to provide a 360° view of physician performance and referring activity across a target market.

Armed with this information, organizations can facilitate meaningful conversations with target physicians who may be seeing patients at out-of-network sites of service, referring to competitive providers and health systems, and more. Data-driven physician alignment allows health systems to catalog, track, and resolve physician issues to bring more cases in-network.


Why Does the Healthcare Industry Need Millennial Physicians?

Millennial physician engagementChanging market forces in the healthcare industry have fueled hyper-competition among organizations. With the shift toward value-based care and the rise of the healthcare consumer, hospitals and health systems must engage patients and consumers by fostering meaningful and lasting relationships.

Millennial physicians can bring value to hospitals and health systems by leading technology adoption, cross-team collaboration, and innovation necessary to drive revenue in an evolving healthcare market.

Let’s take a look at how millennial physicians can benefit the healthcare industry:  More

Infographic: EHR + CRM = Superior Patient Engagement

It’s no secret that health systems have historically failed to live up to patient expectations, with patient engagement falling by the wayside as hospitals have instead focused on how to reduce costs and improve their bottom line.

However, with the shift from volume- to value-based care, healthcare organizations are having to shift their priorities in order to remain competitive in the marketplace. Research shows that U.S. hospitals that provide superior patient experiences generate 50% higher financial performance than average providers.

But the million-dollar question is: How can hospitals and health systems provide superior patient experiences?

True patient engagement is about creating trust between the patient and health system, nurturing a relationship over the course of a patient’s lifetime.

This understanding is possible by integrating healthcare CRM software and EHR systems. Combined, these two systems weave together patient data from a variety of sources, including demographic, social, behavioral, and clinical data.

A comprehensive, 360-degree view of the patient helps health systems identify the best way to interact and engage with these individuals in order to build trusting relationships.

Check out our infographic below to learn how CRM and EHR can together deliver superior patient engagement:


4 Recommendations for Data-Driven Physician Alignment

Physician alignment is critical for increasing volumes and referrals, improving patient experiences and boosting revenue. Insights from claims data, when paired with a Physician Relationship Management (PRM) system, can help health systems better understand physician behavior and referral patterns. A data-driven physician alignment approach uses these insights to improve communication between physicians and outreach teams, ultimately resulting in improved physician engagement.

Unfortunately, there are many challenges in reaching successful physician alignment. Health systems are faced with less than ideal sources of market data, inaccurate or incomplete data, and difficulty identifying splitting and/or referring physicians. Armed with the right tools, capabilities, and human capital, hospitals may be able to recapture revenue losses or drive growth.


Top 4 Takeaways from the Low Country

More than 250 healthcare marketing and communications professionals gathered earlier this month for the 2016 Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) Fall Conference in Charleston, SC – my current hometown.

It was a great 3-day event filled with collaboration, networking, education and some excellent food and drinks (see me for recommendations!). We sponsor and speak regularly at national industry conferences, so I was excited to represent Evariant at a smaller, regional event that had a strong community feel and people were eager to network and learn (vendors and all!).

We’ve put together our top four takeaways from the conference: More