4 Steps Health Systems Can Take to Improve Their Physician Alignment Strategies

Improve Physician Alignment StrategiesThe road to becoming a physician demands many years of schooling and residency – the cost, time, and knowledge required, combined with a number of healthcare policy changes, discourages many young adults from pursuing this profession.

Simply put, the United States is not adding enough new physicians to keep up with the growing demand for them.

The Association of American Medical Colleges (AAMC) projects that by the year 2030 there could be a physician shortfall as low as 40,000 doctors to as high as 104,000 doctors. Now more than ever, healthcare organizations must focus on attracting and retaining physicians to ensure organizational success.

To do this, health systems need to implement a comprehensive physician alignment strategy. If organizations do not start to plan, design, and execute a physician outreach and alignment program now, they won’t be able to overtake competitors or retain physicians in the future. The four steps outlined in this post can help ensure that health systems’ physician outreach strategy is well thought-out, data-driven, and ultimately leads to alignment.
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Communication Strategies: Proving Marketing’s Worth to the Hospital C-Suite

Data analysis and reporting are an essential component of the hospital marketing department’s responsibility – measuring the success of marketing efforts is critical for informing future tactics and helping to secure budgets.

Marketing reporting has become much easier and more accurate with the adoption of technology, such as a CRM, that improves organizations’ capacity to collect, organize, and analyze data.

In order to get buy-in from executives and secure budgets, hospital marketers need to be able to communicate their successes effectively. The hospital C-suite, including the CEO, CFO, CIO, and CXO, is tasked with overseeing the organization’s operations and steering it towards defined business growth and financial performance goals. Since marketing is a vital contributor to hospital growth, the C-suite needs to receive regular reports that clearly communicate successes.

Forum Research found that while the majority of healthcare marketers are sharing metrics with the C-suite, they are focusing on non-financial data, which is not immediately useful to executives. To shift toward a reporting method that works best for the hospital C-suite, marketers first need to understand what metrics are most valuable.
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The Changing Healthcare Marketing Landscape: How to Keep Up with Digital Tactics

Many external factors affect the healthcare industry, including changing government regulations, evolving consumer needs and preferences, technological innovation, economic fluctuations, and more. These ever-changing elements could be catastrophic, or could be the motivators that push healthcare organizations to innovate and evolve. In order to remain competitive and successful, healthcare organizations need to be flexible and adapt alongside these influences.

For that reason, healthcare marketing strategies are evolving just as rapidly as the industry as a whole. It’s critical that healthcare marketers find new, cost-effective ways to acquire customers, engage them, and promote loyalty in the face of industry shifts.

In this post, we will look at factors that are changing the healthcare marketing industry, as well as how healthcare marketers can leverage digital strategies to gracefully adapt and drive success. More

Boosting Patient Engagement with CRM and Call Center Integration

The rise of consumerism in healthcare is driving many marketers to focus on patient experiences. With a variety of provider options available, customers want exceptional care experiences – and aren’t standing for any less.

In fact, Forrester research found that 45 percent healthcare customers are frustrated enough by poor customer service that they lost touch with the health system completely.

This shockingly large percentage shows health organizations need to prioritize patient experience in order to create superior care encounters. How do health systems prioritize patient experience? By boosting patient engagement. This idea is proven; health systems with more engaged patients see higher patient satisfaction numbers and reap other benefits like higher acquisition and retention rates and increased revenue.

A key factor in patient engagement is the call center since 75 percent of healthcare consumers communicate with brands via call centers. This channel presents countless opportunities for health systems to engage patients and create exceptional patient experiences. In this post, we will look at how healthcare CRMs and call centers integrate to increase patient engagement.
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The Benefits of Creating and Leveraging Customer Journey Maps

Understanding why customers behave the way they do can be extremely valuable for organizations. In fact, companies that focus on how and why customers make decisions and interact with businesses, also known as the customer’s journey, reap over 50 percent greater return on marketing investment than those who do not.

Any industry can benefit from mapping the customer’s journey, and healthcare is no exception. The truth of the matter is, many healthcare organizations provide excellent clinical care but fall short when it comes to administrative experiences. A lot of potential customers never become patients, and a lot of current patients lose contact with the healthcare organization simply because administrative departments do not know how to engage or communicate with them.

Using journey maps as a guide, healthcare marketers can implement programs and processes that deliver timely and relevant information and fill gaps that cause leakage in the customer’s experience. This practice can help to improve pre- and post-clinical engagement, as well as further population health initiatives.

Let’s look at the benefits of customer and patient journey mapping and how this exercise can help improve engagement and population health initiatives: More