Drive Patient Engagement with Health & Wellness Marketing Campaigns

The prospect of starting a new year is inspiring; the new year often signifies a clean slate, and an opportunity to better oneself. This is no more apparent than in the most common resolution people make: to get healthy in the coming year.

With so many people vowing to improve their health around New Year’s, health systems can capitalize on the opportunity to engage patients and potential patients in a meaningful way. In order to drive patient engagement around New Year’s resolutions, marketing teams should strategically plan, execute, and measure digital health and wellness campaigns.

End-to-end campaign planning helps ensure the success of such “get healthy” marketing efforts— that they will reach the optimal consumers and encourage action effectively. Campaign planning involves defining audiences, selecting campaign types and deployment channels — think organic search, paid search, email, social, display, and more — and determining calls to action. More

How a Patient Engagement Center Can Boost Population Health Outcomes

When you’re sick, having exceptional healthcare is great. But wouldn’t it be even better if your healthcare provider helped your community be healthier so you could avoid getting sick in the first place?

Whether it’s promoting annual flu shots, regular physicals, or better nutrition, healthcare organizations have the power to influence the overall well-being of their communities.

Recently, health systems have been putting a greater emphasis on proactive health and boosting population health outcomes. Proactive population health management is a focus on prevention and promotion of community-wide wellness. This involves identifying those who are most at risk and then providing them with the knowledge and services necessary to improve their health outcomes.

Utilizing a patient engagement center is an excellent way to support these objectives. More

Technology and Skills Required for Patient Engagement Center Success

Patient Engagement Center SuccessMany consumers think of online service tools as replacements for the traditional call centers, but despite the growing popularity of email, social media, and mobile communication, call centers still handle around 68 percent of all customer communications.

In fact, our clients often see more than half of their digital leads calling into the call center rather than converting digitally—some as high as 80%. In many industries, customers view phone calls as the most efficient and effective way to resolve issues and get information.

For healthcare specifically, the call center handles highly personal customer issues, including appointment scheduling, referrals, and post-discharge follow-up. Customer expectations are high when it comes to discussing personal topics like their health, which is why healthcare organizations need to ensure their call centers are optimized with operational efficiencies and operating as proactive engagement centers.

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Creating the Perfect Customer Experience with an Engagement Center

Today’s customers, whether they’re buying the latest technology or seeking out a specialty physician, want – and have come to expect – a personalized experience tailored to their unique needs and preferences. In any industry, delivering personalized experiences is essential to fostering long-term patient relationships.

engagement center headphonesFor healthcare specifically, a proactive and strategic call center – also called an engagement center – that integrates with a healthcare CRM can play a critical role in developing a better understanding of the customer that, in turn, facilitates a richer customer experience.

Not only is the call center usually the first interaction a prospective customer will have with the organization, but it also remains a preferred channel for communication for many patients and specific actions throughout the patient journey. Some of our clients see up to 80 percent of their digital marketing leads converting via the call center.

Using the call center as a strategic engagement tool, healthcare organizations are improving productivity, generating more revenue, and creating greater visibility into ROI throughout the pipeline.

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4 Ways to Optimize Healthcare Search Marketing Campaign CTRs

Today’s consumers have high expectations for their healthcare providers and vast amounts of care options to choose from.

For that reason, nearly all consumers conduct research online to learn more about health conditions and to find health systems that offer high-quality patient care. In fact, one in 20 Google searches are for health-related information.

This means that search, whether it’s paid or organic, is a key digital channel for health systems that are looking to acquire and engage new customers. Healthcare organizations need to build effective digital marketing campaigns that improve search visibility in key service areas.

One of the ways to guarantee visibility for priority keywords is to develop pay-per-click (PPC) campaigns on search engines like Google and Bing. Optimizing these paid campaigns to improve click-through-rates (CTRs) and drive measurable results takes time and effort. Here are four best practices to improve your results:
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