Try this statistic on for size: The 500 petabytes of digital healthcare data that existed in 2012 is predicted to reach 25,000 petabytes by the year 2020. That’s an increase of nearly 50 times the amount of data from just eight years prior!
Healthcare marketers may be swimming in data, but what’s important is to not drown in it. The key, in other words, is to not just have the data – but to figure out what you’re going to do with the data.
As will be discussed during today’s Evariant webinar, analytics in healthcare is critical for making effective use of data. Predictive analytics can help drive improved health outcomes for patients and give you the biggest bang for your marketing buck.
But the question is: What, exactly, is predictive analytics? More