As we’ve discussed in previous blogs, the role of social media in healthcare is rapidly evolving. It has changed from an optional marketing tool to a necessary channel used to engage with more patients and physicians. Yet, many healthcare organizations are still unclear on how to integrate social media into their marketing campaigns due to a fear of HIPAA regulations.
Social media has provided a more amplified platform for individuals and organizations to voice their thoughts and opinions. This, in turn, has lead to an increase in HIPAA violations among healthcare organizations and their employees.
So the question becomes: How can healthcare organizations remain HIPAA compliant while utilizing social media? More