Highlights from the 3rd Annual Converge User Conference

We recently celebrated the incredible success of some of the nation’s top healthcare organizations at the 3rd annual Eva Awards Gala. Find out which health systems received an award for their efforts executing outstanding, successful multichannel healthcare campaigns to consumers and/or physicians.

Evariant Converge ConferenceOver the weekend, leaders in healthcare marketing and physician alignment came together for a full day of sharing best practices and success stories at our annual user conference. Overwhelmingly, the theme of the day was the Perfect Customer Experience. Regardless of the session, we heard this idea echoed again and again, and how you need the right people, process, and technology to achieve this dream.

People

Phil Meer, EVP of Delivery at Evariant, and Erinne Dyer, EVP of Growth at Envera Health, talked about culture. Culture is what really happens in an organization. If you want to change the culture, you must change what people do. To bring this point home, they shared stories from Disney, an undisputed leader in customer experience (Must read: Inside the Magic Kingdom by Tom Connellan). More

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie is responsible for the demand center at Evariant. Her main focus is creating integrated cross-channel marketing campaigns, testing new marketing approaches, and closing the loop through effectiveness measurement. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf

Introducing Evariant’s Healthcare Best Practice Guides

Healthcare Patient EngagemetIn recent years, the healthcare industry has undergone major shifts in policy, innovation, and cost reduction – changes that have paved the way for a more patient-centric approach to care.

As health systems and hospitals struggle to drive down costs and compete in an increasingly consumer-led landscape, they must remain nimble in the face of such change.

To provide healthcare organizations with practical strategies for how to address these healthcare challenges – and opportunities – head-on, Evariant has recently developed a series of best practice guides.

These guides, located under the “Resources” section of our site, include blogs, eBooks, webinars, and more covering the latest industry data, trends, and analysis. Our fresh insights and perspective on topics ranging from healthcare data to patient engagement and physician management showcase our deep and unwavering commitment to proactive healthcare.

The following is an overview of the areas we cover in our best practice guides – we hope you find them useful and informative! More

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie is responsible for the demand center at Evariant. Her main focus is creating integrated cross-channel marketing campaigns, testing new marketing approaches, and closing the loop through effectiveness measurement. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf

Webinar Q&A – Top Healthcare Marketing Initiatives for 2017: Be Better, Faster, Smarter

During a recent eHealthcare Strategy webinar, Gary Druckenmiller, Marketing Practice Lead at Evariant, discussed the top five marketing initiatives health systems should focus on in 2017 to drive revenue and improve patient retention. In a competitive market, health systems need the right patient experience and the right talent to foster patient loyalty and appease the C-suite looking for digital-savvy talent.

Some critical initiatives for healthcare organizations to focus on in 2017 include data analysis, proactive call centers, patient journey mapping, CRM and CMS integration, and patient retention.

healthcare-crm-dataThe backbone of many of these initiatives is data. Health systems need a comprehensive data hub, such as a healthcare CRM, to aggregate claims, clinical, and pharmaceutical R&D data, as well as patient behavior, clickstream, and sentiment data.

These insights allow for more proactive call centers because they provide representatives with access to the rich data available in the CRM system.

Marketers also need to develop patient journey maps, which help identify gaps in the patient experience that lead to loss and limited retention.

With integrated CRM and CMS systems, marketers can deploy targeted, tracked content strategies that engage the patients experiencing these gaps. This is critical because of plateauing or even shrinking marketing budgets – marketing strategy has to shift away from patient acquisition and focus instead on high engagement and retention to maintain revenue.

Let’s take a look at some key takeaways and questions asked during the webinar: More

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie is responsible for the demand center at Evariant. Her main focus is creating integrated cross-channel marketing campaigns, testing new marketing approaches, and closing the loop through effectiveness measurement. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf

Critical Initiatives for Digital Transformation in Healthcare

The digital transformation in healthcare relies on the restructuring of internal teams, adoption of new technology, expansion of market opportunities, and a focus on the customer journey. Health systems that have successfully executed a digital transformation have focused on a crawl-walk-run approach, by delivering short-term deliverables in combination with long-term initiatives.

These big initiatives, such as implementing a healthcare CRM, will ultimately help health systems improve the patient experience and identify new market opportunities. More

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie is responsible for the demand center at Evariant. Her main focus is creating integrated cross-channel marketing campaigns, testing new marketing approaches, and closing the loop through effectiveness measurement. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf

Webinar Q&A – Beyond the EHR: Cultivating Patient Engagement & Loyalty Through CRM

Patient and PhysicianDuring a recent Modern Healthcare webinar, Kristin Hambelton, Chief Marketing Officer at Evariant, discussed how patient engagement across the entire care continuum can help healthcare organizations retain and grow revenue in a competitive market.

Though there are many different definitions of patient engagement, true engagement is about creating trust between the patient and health system, nurturing a relationship that lasts over the course of a patient’s lifetime.

Engaging patients through relationships, however, requires a knowledge of patients as individuals and an understanding of their unique habits, wants, and needs – both clinical and non-clinical – throughout the care continuum.

This understanding is possible by combining healthcare CRM software and EHR systems. Combined, these two systems weave together patient data from a variety of sources, including demographic, social, behavioral, and clinical data. A comprehensive, 360-degree view of the patient helps health systems identify the best way to interact and engage with these individuals in order to build trusting relationships.

Let’s take a look at some key takeaways and questions asked during the webinar: More

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie is responsible for the demand center at Evariant. Her main focus is creating integrated cross-channel marketing campaigns, testing new marketing approaches, and closing the loop through effectiveness measurement. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf