The Evolving Role of Social Media in Healthcare

social-media-usersLike most technology, social media is constantly evolving to fit into everyday activities. Now, social media is no longer an optional marketing tool for companies, especially healthcare.

But why is it still treated like an option? 

Many healthcare organizations are still unclear on how to integrate social media into their marketing campaigns and are fearful of HIPAA regulations affecting patient privacy. Fortunately, these obstacles are easy to overcome by developing guidelines focused on protecting patient privacy.

Social media opens up many opportunities for health systems. It allows organizations to build connections, share discoveries, and develop credibility as thought leaders. While other industries care about the amount of likes and followers they obtain, healthcare focuses on the impact created.

So, how are healthcare organizations utilizing social media?   More

Shannon Krukar

Shannon Krukar

Shannon Krukar is the Director of Field Marketing at Evariant with over 15 years of marketing experience focused on marketing automation, lead generation, event management, project management, brand awareness, social media and public relations. At Evariant, Shannon is responsible for all field marketing and lead generation activities including the development, execution and analysis of multi-facet lead generation campaigns and tools to drive the sales pipeline. Krukar is seen as the subject matter expert for lead generation, marketing automation and event management. Prior to Evariant, Shannon held field-marketing/marketing related roles at PerkinElmer, Clayton, and CYA Technologies. She holds a Masters Degree in Web Communication and design from Quinnipiac University and a Bachelors of Science degree in Marketing Communications and Advertising from Western New England University.
Shannon Krukar

Evariant Announces Latest Release of CRM Platform and Applications

Newest offerings include contact center solution for real-time engagement with patients and providers and mobile Physician Relationship Management app

Evariant, the leading provider of a CRM platform based on a centralized healthcare data hub, analytics, and communications engine, today announced the company’s next major platform release. Included in the release are brand new capabilities including Evariant Contact Center, and Evariant PRM Go! to help health systems create richer engagements with key constituents and to optimize their care strategies while they try to adapt and perform in the new world of healthcare. The release also includes significant enhancements to existing patient and provider engagement solutions.

Evariant Contact Center, in combination with Evariant’s healthcare CRM platform, connects outbound marketing communications, discharge calls, and reminded care calls with inbound responses. This solution closes the loop with providers and patients and enables informed interactions through an omni-channel approach that increases efficiency and effectiveness across the care continuum.  More

One Million by One Million Blog



Bootstrapping Using Services: Evariant CEO Bill Moschella (Part 1)

By: Sramana Mitra
One Million By One Million
April 6, 2015

Yet another case study of a services company successfully bootstrapping a product, then raising Venture Capital!

Sramana Mitra: Let’s begin at the beginning of your personal story. Where are you from? Where were you born and raised? What’s the back story of your entrepreneurial story?

Bill Moschella: I was born and raised in Connecticut. I attended college at Berkeley and eventually got my degree. What I was passionate about all of my life was music. I went to music school and graduated with a music degree. I left college playing music in a band and opened up a recording studio. I never really had a job. I was always playing music. I was running bands. I found that I had a passion for the engineering side of music so I opened up a recording studio. I took all the money that I saved up from gigs. Read more.





@BostInno’s weekly hire roundup
By: Kyle Alspach
April 2, 2015

Evariant, a Newton, Mass.-based provider of CRM software for the health care industry, announced two executive hires.

Matt Elson—previously of companies including Cloudera and Oracle—has joined Evariant as executive VP of the platform and partner business units. Read more

Boston Business Journal

boston business journal




People on the Move: Lars Ewe
March 31, 2015

Lars Ewe, along with newly appointed Executive Vice President of Platform and Partner Business Units Matt Elson, will be responsible for advancing Evariant’s health care CRM platform and expanding the company’s partner ecosystem. Read  More