Like most technology, social media is constantly evolving to fit into everyday activities. Now, social media is no longer an optional marketing tool for companies, especially healthcare.
But why is it still treated like an option?
Many healthcare organizations are still unclear on how to integrate social media into their marketing campaigns and are fearful of HIPAA regulations affecting patient privacy. Fortunately, these obstacles are easy to overcome by developing guidelines focused on protecting patient privacy.
Social media opens up many opportunities for health systems. It allows organizations to build connections, share discoveries, and develop credibility as thought leaders. While other industries care about the amount of likes and followers they obtain, healthcare focuses on the impact created.
So, how are healthcare organizations utilizing social media? More