Top 7 Questions Answered About Geo-Fencing Campaigns

Geo-fencing is a location-based (mobile) ad service that lets marketers show ads to users on their devices in a defined geographical radius, such as a health practice. The fencing comes from the fact that you are determining a latitude-longitude pinpoint and creating a radius as small as 20 meters from the point. Simply upload the latitude/longitude and the desired radius. (This process can change for other ad networks.)

geo-fencing example

An example of geo-fencing 500 meters around multiple Starbucks locations in South Dakota.

As you can imagine, this can be super powerful when used correctly. So we’re here to answer some of the common questions we’ve received about the service and its use cases:

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Neil Mammele

Neil Mammele

Neil Mammele is a Healthcare Marketing Consultant and part of our Premium Consulting team. Neil works with hospital systems across the nation to build robust communication, marketing and operation programs. The Premium Consulting team is a value add for clients and prospects and allows them to better utilize the tools available to them in the Evariant catalog.
Neil Mammele

7 Reasons Your Health System Needs Digital Marketing

For those who are still wary about digital marketing in healthcare, this article is for you. And for the healthcare thought leaders, you may learn a thing or two!

“We don’t know what we don’t know.” I heard this last month when on the phone with a friend who works in advertising. He was talking about a recent campaign that was deemed a failure by their client.

They did all the right things: met, brainstormed, storyboarded, take one, take two, published. It was a swing and a miss with no increase to the bottom line and their audience didn’t find the content resonated with them. He said that they did all they could…

Or did they?

In this day and age, where data is at our fingertips, is “not knowing” an excuse?

It’s not. More

Neil Mammele

Neil Mammele

Neil Mammele is a Healthcare Marketing Consultant and part of our Premium Consulting team. Neil works with hospital systems across the nation to build robust communication, marketing and operation programs. The Premium Consulting team is a value add for clients and prospects and allows them to better utilize the tools available to them in the Evariant catalog.
Neil Mammele

Top 4 Takeaways from the Low Country

More than 250 healthcare marketing and communications professionals gathered earlier this month for the 2016 Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) Fall Conference in Charleston, SC – my current hometown.

It was a great 3-day event filled with collaboration, networking, education and some excellent food and drinks (see me for recommendations!). We sponsor and speak regularly at national industry conferences, so I was excited to represent Evariant at a smaller, regional event that had a strong community feel and people were eager to network and learn (vendors and all!).

We’ve put together our top four takeaways from the conference: More

Neil Mammele

Neil Mammele

Neil Mammele is a Healthcare Marketing Consultant and part of our Premium Consulting team. Neil works with hospital systems across the nation to build robust communication, marketing and operation programs. The Premium Consulting team is a value add for clients and prospects and allows them to better utilize the tools available to them in the Evariant catalog.
Neil Mammele

Top 4 Takeaways from #HCIC16

hcic-logo-2016They say that “what happens in Vegas stays in Vegas.” But that’s not the case for the 20th Annual Healthcare Internet Conference (#HCIC16) that happened last week at the Cosmopolitan of Las Vegas. HCIC brings together leaders from some of the nation’s top health systems to collaborate and learn about advancing healthcare’s digital transformation.

The vibe of the conference overall was engaging and exciting – sessions were packed, questions asked, and lines formed to speak with the presenters. I attended HCIC last year, and since then digital IQ has only continued to increase. With more than 50 sessions attendees had to pick and choose what to attend. We’ve pulled together the top takeaways from all the terrific best practices and case studies presented.

Let’s dive in… More

Neil Mammele

Neil Mammele

Neil Mammele is a Healthcare Marketing Consultant and part of our Premium Consulting team. Neil works with hospital systems across the nation to build robust communication, marketing and operation programs. The Premium Consulting team is a value add for clients and prospects and allows them to better utilize the tools available to them in the Evariant catalog.
Neil Mammele

10 Things to Share with Your Digital Agency Before Starting a Campaign

In a recent webinar, Lehigh Valley Health Network’s Director of Demand Gen & CRM Dan Lavelle shared 10 Things to Know Before Starting a CRM Journey. One of his tips centered around selecting a partner that will work well within your current ecosystem of MarTech and agencies.

digital marketing agency

While I couldn’t agree more with his statement, it’s also important that you’re sharing your plans with your digital team to make sure you’re maximizing the value of your spend. Doing this will not only help you achieve a lower CPA and see a better return on investment, it also creates a better experience for consumers and patients.

Based on our experience monitoring, analyzing, and optimizing digital media for health systems, I’ve pulled together a list of 10 things you should make sure you’re sharing with your digital agency to optimize marketing campaigns. More

Neil Mammele

Neil Mammele

Neil Mammele is a Healthcare Marketing Consultant and part of our Premium Consulting team. Neil works with hospital systems across the nation to build robust communication, marketing and operation programs. The Premium Consulting team is a value add for clients and prospects and allows them to better utilize the tools available to them in the Evariant catalog.
Neil Mammele