For those who are still wary about digital marketing in healthcare, this article is for you. And for the healthcare thought leaders, you may learn a thing or two!
“We don’t know what we don’t know.” I heard this last month when on the phone with a friend who works in advertising. He was talking about a recent campaign that was deemed a failure by their client.
They did all the right things: met, brainstormed, storyboarded, take one, take two, published. It was a swing and a miss with no increase to the bottom line and their audience didn’t find the content resonated with them. He said that they did all they could…
Or did they?
In this day and age, where data is at our fingertips, is “not knowing” an excuse?
It’s not. More