Geo-fencing is a location-based (mobile) ad service that lets marketers show ads to users on their devices in a defined geographical radius, such as a health practice. The fencing comes from the fact that you are determining a latitude-longitude pinpoint and creating a radius as small as 20 meters from the point. Simply upload the latitude/longitude and the desired radius. (This process can change for other ad networks.)
An example of geo-fencing 500 meters around multiple Starbucks locations in South Dakota.
As you can imagine, this can be super powerful when used correctly. So we’re here to answer some of the common questions we’ve received about the service and its use cases: