Webinar Q&A: Moving Beyond Witchcraft & Wizardry to Engage and Align Physicians

In a recent Evariant webinar, Linda Casey, Director of Product Management at Evariant, discussed tactical ways that healthcare organizations can improve their physician alignment strategy. Engaging and aligning physicians is important because both primary care physicians and specialists have a huge impact on the financial health of healthcare organizations.

The revenue generated by physicians is critical for health systems as they face industry shifts like value-based care, physician practice acquisitions, erosion of payer mix, and consumerism. Organizations can improve their physician management and outreach efforts by gaining a deep understanding of physicians, defining strategic goals, implementing tools necessary for alignment, and tracking alignment efforts. 

Let’s take a look at some key takeaways and questions asked during the webinar: More

Kristin O'Neill

Kristin O'Neill

Kristin O’Neill serves as Product Marketing Director at Evariant. In this role, she is responsible for crafting the product messaging and positioning, developing go-to-market strategies, and enabling the sales team for the Evariant Physician Solutions. Prior to joining Evariant, Kristin held marketing roles focused on healthcare IT in a variety of settings including acute care hospital, integrated delivery networks, Accountable Care Organizations, physician practice, and payers. Her experience has spanned from early-stage start-ups to well-established private and publicly held companies including MEDITECH, NaviNet, and Orion Health. She received both her Bachelor’s degree in Communications and her MBA from Boston College.

Infographic: Overcoming 5 Data Challenges Preventing Effective Physician Alignment

Physician alignment is critical to the success of your hospital or health system. To achieve both physician alignment and optimize patient care, you must have a view into physician activity and referrals.

However, as fast as the healthcare landscape is changing, so too are the methods and technologies needed to ensure successful physician management. Data-driven intelligence is necessary to conduct meaningful dialogue with physicians, identify baseline issues that negatively impact physician and patient satisfaction, and improve referral rates.

That said, even though claims data is the best source of information to help analyze and identify referral patterns move towards achieving physician alignment, analyzing this information does not come without its own unique set of challenges. Check out our infographic below to learn more about the 5 data challenges preventing effective physician alignment – and what you need to do to overcome them: More

Kristin O'Neill

Kristin O'Neill

Kristin O’Neill serves as Product Marketing Director at Evariant. In this role, she is responsible for crafting the product messaging and positioning, developing go-to-market strategies, and enabling the sales team for the Evariant Physician Solutions. Prior to joining Evariant, Kristin held marketing roles focused on healthcare IT in a variety of settings including acute care hospital, integrated delivery networks, Accountable Care Organizations, physician practice, and payers. Her experience has spanned from early-stage start-ups to well-established private and publicly held companies including MEDITECH, NaviNet, and Orion Health. She received both her Bachelor’s degree in Communications and her MBA from Boston College.

Top 5 Takeaways from the SHSMD Connections 2016

Chip Madera summed up this year’s SHSMD Connections Conference during his closing keynote, “Culture is about creating experiences for patients, families, and employees, don’t manage people, manage experiences.”

As healthcare marketing and strategy professionals, we are about creating a culture that moves far beyond individuals– a culture focused on creating positive experiences for all who are part of your healthcare ecosystem.

Patient EngagementThe energy and enthusiasm of the more than 1800 attendees was contagious as attendees and presenters alike looked for ways to step up their game to change the way that we approach healthcare marketing and strategy.

The only downside was that there were so many great sessions with so many ideas, that it was hard to pick. Thankfully, there were countless opportunities for networking and sharing of ideas throughout the entire event, that there was chance to learn everywhere you went.

After compiling pages of notes, reading hundreds of tweets, and collaborating with my team, we’ve put together our 5 key takeaways from this year’s SHSMD Connections.

More

Kristin O'Neill

Kristin O'Neill

Kristin O’Neill serves as Product Marketing Director at Evariant. In this role, she is responsible for crafting the product messaging and positioning, developing go-to-market strategies, and enabling the sales team for the Evariant Physician Solutions. Prior to joining Evariant, Kristin held marketing roles focused on healthcare IT in a variety of settings including acute care hospital, integrated delivery networks, Accountable Care Organizations, physician practice, and payers. Her experience has spanned from early-stage start-ups to well-established private and publicly held companies including MEDITECH, NaviNet, and Orion Health. She received both her Bachelor’s degree in Communications and her MBA from Boston College.

Webinar Q&A: Getting to Physician Alignment – Using Data & Analytics to Pave the Way Forward

During a recent webinar, Emilio Ruocco, VP, Physician Practice Leader at Evariant, discussed strategies tophysician management develop and improve physician alignment.  He also touched on considerations for implementing effective data analytics and the importance of technology-enabled data-driven outreach for enfranchising physicians.

In today’s hyper-competitive healthcare landscape, physician alignment is critical for driving patient volumes, increasing referrals, and enhancing the patient experience.

However, the statistics around physician management are alarming.

While the average potential revenue per physician, annually, is a whopping $1.5 M, the reality is that hospitals and health systems are facing a projected physician shortfall of 90,400 by 2023.

Even little things can have a significant impact – 7% of patients choosing to switch providers could result in an estimated $100 M loss per hospital.

Let’s explore some of the challenges and opportunities with physician alignment by taking a look at key takeaways and questions asked during the webinar: More

Kristin O'Neill

Kristin O'Neill

Kristin O’Neill serves as Product Marketing Director at Evariant. In this role, she is responsible for crafting the product messaging and positioning, developing go-to-market strategies, and enabling the sales team for the Evariant Physician Solutions. Prior to joining Evariant, Kristin held marketing roles focused on healthcare IT in a variety of settings including acute care hospital, integrated delivery networks, Accountable Care Organizations, physician practice, and payers. Her experience has spanned from early-stage start-ups to well-established private and publicly held companies including MEDITECH, NaviNet, and Orion Health. She received both her Bachelor’s degree in Communications and her MBA from Boston College.

Infographic: Building a Million Dollar Physician Relationship…or Many!

In today’s hyper-competitive healthcare landscape, hospitals and health systems are on the hook for not only driving patient volume but also attracting and retaining physicians.

The financial results of physician relationship management (PRM) are compelling: A single physician, whether in primary care or a specialty, can generate more than $1.5 million in revenue each year, so it’s a heavy price when referrals and procedures are lost to competitors.

Check out our infographic below to learn more about building effective physician relationship management. More

Kristin O'Neill

Kristin O'Neill

Kristin O’Neill serves as Product Marketing Director at Evariant. In this role, she is responsible for crafting the product messaging and positioning, developing go-to-market strategies, and enabling the sales team for the Evariant Physician Solutions. Prior to joining Evariant, Kristin held marketing roles focused on healthcare IT in a variety of settings including acute care hospital, integrated delivery networks, Accountable Care Organizations, physician practice, and payers. Her experience has spanned from early-stage start-ups to well-established private and publicly held companies including MEDITECH, NaviNet, and Orion Health. She received both her Bachelor’s degree in Communications and her MBA from Boston College.