This is the final post in a series of four that discuss why hospitals and health systems must look beyond the Electronic Health Record (EHR) in order to cultivate richer patient engagement and boost patient loyalty, and how a Customer Relationship Management (CRM) system, when integrated with your EHR system, can help you interact and engage with your patients in more meaningful ways.
Read our first post that defines patient engagement and explains why it’s so important in fostering trust between a patient and his or her healthcare system. Our second post discusses why health systems need more than just an EHR to successfully engage their patients. The third post discusses how a CRM system can bridge the patient engagement gap.
Optimize the Monies Spent on Your EHR
Has your EHR system influenced your patients’ behavior in order to change their healthcare decisions? Can you measure the return on investment (ROI) that your EHR system has delivered? Can your EHR proactively drive patient engagement in a bi-directional conversation? Can your EHR educate and target any given patient on how he or she can proactively manage his or her health? More