How Does a PR Professional Make the Transformation to Data-Driven Healthcare Marketing?

 

 


By: Jane Weber Brubaker

Ask the Expert, with Don Stanziano
Don Stanziano is corporate vice president of marketing and communications at Scripps Health, an integrated healthcare delivery network in San Diego with ߸ve acute care hospitals; 30 ambulatory clinics; 14,000 employees; 3,000 physicians; and $2.9 billion in annual revenue. Stanziano leads branding, public relations, internal communications, and call center marketing, as well as digital-߸rst demand generation marketing for service lines, digital marketing technology platforms, the consumer website, and social media.

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Healthcare CRM Platform Raises $42.3M Series C Financing

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December 29, 2015
By Christine Kern

University Hospitals Chooses Evariant To Support Strategic Growth Initiatives

Evariant has announced it has raised a $42.3M Series C financing led by Goldman Sachs, with participation from Series A and B financing leads Health Enterprise Partners and Lightspeed Venture Partners. Additionally, University Hospitals announced it has selected Evariant in order to support their strategic growth initiatives. Read More

Evariant lands $42.3M in new funding

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December 29, 2015
By Bernie Monegain

Evariant, which offers a CRM platform for healthcare providers, raised $42.3million in a Series C round of financing. Goldman Sachs led the funding, with participation from Series A and B financing leads Health Enterprise Partners and Lightspeed Venture Partners. Read More

3 Hard Reimbursement Questions Physicians Are Afraid to Ask

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December 24, 2015

By Jacqueline DiChiara

“Younger physicians are less than confident than older physicians.”

Physicians sought answers to many pressing reimbursement questions this year.

2015 saw heightened anticipation of reimbursement delay and claims denials once ICD-10 kicked into gear, ongoing discussion among physicians nationwide about how a practice can best achieve value-based success, and ongoing fear that more physicians will be forced to permanently close their doors. Read More

Health IT tip of the day: Physician outreach is changing along with the rest of healthcare

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December 22, 2015
By Max Green

Healthcare transitioning to value-based care means hospital and health system approaches to physician relationships are evolving.

Emilio Ruocco, VP, Market and Provider Solutions at Evariant in Farmington, Conn.: The current paradigm, regardless of whether organizations are still building, or are optimizing physician networks, requires being more inclusive. Representative physicians from all relevant care settings should be included in broader organization decision-making. This can take many forms — advisory panels, management appointments and steering committees, among others. Read More