This is the third in a series of three blog posts that discusses how you can achieve Extended 360° (X-360°) views of patients and physicians through big data analytics. Read our first post defining X-360° and our second post discussing the three primary rules of X-360° views and best practices to develop them.
Where to Start
Your health system has a higher chance of success implementing X-360° patient and physician views by taking “baby steps” and identifying a specific use case to start.
Never initiate a project of this scope without a specific use case in mind.
There are examples where some health systems started aggregating data before deciding the real-world objective. These institutions had mixed success. Instead, choose one area of the organization that can benefit most, or look for a part of the organization that is asking for big data and analytics capabilities.
In addition, keep in mind whether you want to start with a tactical goal or a strategic goal. A tactical goal focuses on a single department’s requirements, such as marketing, the physician liaison’s office, or billing. A strategic goal is more closely aligned with the health system’s executive objectives. Population health is one example of a strategic goal.
Whichever alternative you choose, be sure the platform can support multiple teams within your health system. You want to have one analytics platform that other parts of the health system can utilize, including service line leaders tasked with growing the business, strategic planning, and business development that is focused on building the network, investing in new facilities or services, and so on. More