In Chinese philosophy, the yin and yang represent two halves that together complete wholeness. These two forces, opposing yet complementary, give rise to each other as they work to achieve a sense of equilibrium.
In the healthcare industry, there is a similar tug-of-war between departments (finance, marketing, operations, IT, etc.) – the difference is these functions often remain at odds instead of working together.
For marketing and IT, the stakes are especially high. Becker’s Healthcare notes that 95% of healthcare executives plan to explore better ways of using and managing big data, but only 33% have changed their companies’ technology investments. More