The CMO and CIO Relationship in Healthcare

In Chinese philosophy, the yin and yang represent two halves that together complete wholeness. These two forces, opposing yet complementary, give Patient engagementrise to each other as they work to achieve a sense of equilibrium.

In the healthcare industry, there is a similar tug-of-war between departments (finance, marketing, operations, IT, etc.) – the difference is these functions often remain at odds instead of working together.

For marketing and IT, the stakes are especially high. Becker’s Healthcare notes that 95% of healthcare executives plan to explore better ways of using and managing big data, but only 33% have changed their companies’ technology investments. More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.

The Enterprise Engagement Platform and Patient-Centricity: Crossing the Chasm Between Care Settings

This is the final piece of our three part series on the enterprise engagement platform and patient-centricity, co-authored by Jessica Friedeman and Gary Druckenmiller. Be sure to check out parts one and two for more information on how to develop patient-centric communication throughout the continuum of care.

In previous posts, we’ve covered the inherent patient-centricity of an enterprise engagement platform; today, we’ll explore the opportunities and challenges involved in ensuring your hospital derives maximum value from the platform. This involves creating physician to the engagement platform at the point of care and reinforcing the communication value of the platform among key stakeholders throughout the enterprise.

Marketing groups with access to a robust CRM system will be developing campaigns designed to extend the relationship with the patient after the initial episode of care. Retention marketing programs featuring automated care reminders or wellness tips are not uncommon. These healthcare communication solutions should leverage the intelligence that has been gathered about patients. And today, with CMS penalizing hospitals for higher than benchmarked readmission rates for a growing number of conditions, there are direct impacts on revenues and costs when health self-management skills are not effectively reinforced during care transitions. More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.

The Enterprise Engagement Platform and Patient-Centricity: Setting the Stage with CRM

This is the first post in our three-part series on the enterprise engagement platform and patient-centricity, co-authored by Jessica Friedeman and Gary Druckenmiller. Be sure to check out parts two and three for more information on how to develop patient-centric communication throughout the continuum of care.

The problems surrounding our fragmented healthcare system are well documented – avoidable medication errors, duplicate testing, and poor care transitions leading to unnecessary readmissions. Upon leaving his post as head of the Centers of Medicare and Medicaid Services (CMS), Dr. Donald Berwick summed up the situation best in an interview when he stated, “Healthcare is broken. We have set up a delivery system that is fragmented, unsafe, not patient-centered, full of waste and unreliable. Despite the best efforts of the workforce, we built it wrong. It isn’t built for modern times.” More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.

Q: What Drives Performance Improvement in Healthcare?

patient-engagement

A: Patient Engagement

Ready for a startling statistic? More than 11 million antibiotic prescriptions written for children each year may be unnecessary.

Here’s another: Every year, approximately one in 20 Americans (~12 million people) receiving outpatient care is misdiagnosed.

And still another: 78% of hospitals have evidence of unnecessary antibiotic combinations being administered for two or more days, resulting in potentially avoidable healthcare costs of nearly $13 million.

It’s clear that there’s a fundamental flaw in the healthcare industry’s current approach to data management. While 90% of U.S. hospitals are now using Electronic Health Records (EHR) to make better informed treatment decisions based on a complete picture of the patient’s medical history, the fact of the matter is that EHRs are not truly patient centric. In other words, physicians are limited to information regarding a patient’s specific injuries and illnesses, without any real insight into the patient as an individual. More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.