Prevention Is Better Than a Cure: An In-Depth Look at Proactive Health

The current state of healthcare is, unfortunately, not that different than it was 30 years ago. Despite technology evolution and government intervention, many of the challenges healthcare faced in the 1990s – cost, quality, and access – remain today.

Proactive HealthcareIn the areas of quality and access, healthcare has moved the needle forward with advancements such as EMRs, CRMs, the Affordable Care Act, and telehealth. Reducing healthcare costs, however, is a hurdle that’s only getting more difficult to overcome.

In fact, National Health Expenditure grew 5.8 percent to $3.2 trillion in 2015, or $9,990 per person. These expenditures are expected to grow at an average rate of 5.8 percent per year between 2017 – 2025.

In order to combat the growing cost of services, healthcare providers need to take an active role in promoting proactive healthcare. With targeted communication and improved engagement, physicians can put patients back in the driver’s seat and help them take control of health outcomes.

Let’s take an in-depth look at how proactive health can help healthcare combat rising costs and improve patient engagement: More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.

The CMO and CIO Relationship in Healthcare

In Chinese philosophy, the yin and yang represent two halves that together complete wholeness. These two forces, opposing yet complementary, give Patient engagementrise to each other as they work to achieve a sense of equilibrium.

In the healthcare industry, there is a similar tug-of-war between departments (finance, marketing, operations, IT, etc.) – the difference is these functions often remain at odds instead of working together.

For marketing and IT, the stakes are especially high. Becker’s Healthcare notes that 95% of healthcare executives plan to explore better ways of using and managing big data, but only 33% have changed their companies’ technology investments. More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.

The Enterprise Engagement Platform and Patient-Centricity: Crossing the Chasm Between Care Settings

This is the final piece of our three part series on the enterprise engagement platform and patient-centricity, co-authored by Jessica Friedeman and Gary Druckenmiller. Be sure to check out parts one and two for more information on how to develop patient-centric communication throughout the continuum of care.

In previous posts, we’ve covered the inherent patient-centricity of an enterprise engagement platform; today, we’ll explore the opportunities and challenges involved in ensuring your hospital derives maximum value from the platform. This involves creating physician to the engagement platform at the point of care and reinforcing the communication value of the platform among key stakeholders throughout the enterprise.

Marketing groups with access to a robust CRM system will be developing campaigns designed to extend the relationship with the patient after the initial episode of care. Retention marketing programs featuring automated care reminders or wellness tips are not uncommon. These healthcare communication solutions should leverage the intelligence that has been gathered about patients. And today, with CMS penalizing hospitals for higher than benchmarked readmission rates for a growing number of conditions, there are direct impacts on revenues and costs when health self-management skills are not effectively reinforced during care transitions. More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.

The Enterprise Engagement Platform and Patient-Centricity: Setting the Stage with CRM

This is the first post in our three-part series on the enterprise engagement platform and patient-centricity, co-authored by Jessica Friedeman and Gary Druckenmiller. Be sure to check out parts two and three for more information on how to develop patient-centric communication throughout the continuum of care.

This series of explores how marketing and strategy teams operating from a single platform can leverage the consumer intelligence powering marketing programs, in tandem with the solid relationships built with the community of providers to deliver integrated, coordinated care over a lifetime. In this first post, we’ll start at the beginning of the relationship as it is forged leveraging healthcare CRM functionality. More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.

Drive Performance Improvement in Healthcare With Patient Engagement

 More than 11 million antibiotic prescriptions written for children each year may be unnecessary.

Every year, approximately one in 20 Americans (~12 million people) receiving outpatient care is misdiagnosed. Seventy-eight percent of hospitals also have evidence of unnecessary antibiotic combinations being administered for two or more days, resulting in potentially avoidable healthcare costs of nearly $13 million.

While 90 percent of U.S. hospitals are now using Electronic Health Records (EHR) to make better-informed treatment decisions based on a complete picture of the patient’s medical history, the fact of the matter is that EHRs are not truly patient-centric. In other words, physicians are limited to information regarding a patient’s specific injuries and illnesses, without any real insight into the patient as an individual. More

Jessica Friedeman

Jessica Friedeman

Jessica Friedeman serves Evariant as VP, Presales Engineer, providing technical and industry support in the sales process. Leveraging over a decade of experience in the healthcare industry, Jessica works closely with the sales team to mold customer requirements to Evariant’s offering and acts as a key connection between Evariant’s product development and organization’s customers.