Fact: “Healthcare IT is at least 10 years behind other industries in terms of philosophy, sophistication, and deployment of advanced technologies.”
This includes marketing automation software, a tool that can help healthcare marketers automate repetitive tasks, reduce human error, streamline marketing activity, and ultimately improve patient engagement.
Healthcare marketers should take advantage of marketing automation for personalizing patient communication and automating engagement efforts. This technology ensures healthcare messaging is consistent, timely, and relevant to the receiver. It can help health systems retain and engage existing patients over time to drive revenue.
Once implemented, marketing automation helps hospital marketing departments transform from a reactive body to a proactive one that’s committed to actively working with patients in managing their health.
Let’s take a look at a few ways marketing automation leads to a proactive healthcare marketing department: