Infographic: EHR + CRM = Superior Patient Engagement

It’s no secret that health systems have historically failed to live up to patient expectations, with patient engagement falling by the wayside as hospitals have instead focused on how to reduce costs and improve their bottom line.

However, with the shift from volume- to value-based care, healthcare organizations are having to shift their priorities in order to remain competitive in the marketplace. Research shows that U.S. hospitals that provide superior patient experiences generate 50% higher financial performance than average providers.

But the million-dollar question is: How can hospitals and health systems provide superior patient experiences?

True patient engagement is about creating trust between the patient and health system, nurturing a relationship over the course of a patient’s lifetime.

This understanding is possible by integrating healthcare CRM software and EHR systems. Combined, these two systems weave together patient data from a variety of sources, including demographic, social, behavioral, and clinical data.

A comprehensive, 360-degree view of the patient helps health systems identify the best way to interact and engage with these individuals in order to build trusting relationships.

Check out our infographic below to learn how CRM and EHR can together deliver superior patient engagement:

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Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is VP, Client Solutions at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 5 years and can be heard often on the hospital marketing speaking circuit.
Gary Druckenmiller

Transformation of the Marketing Function in Hospitals (Part 3)

This is the third post in a series of three blog posts that discusses how healthcare marketers need to transform their approach to adapt to shifting buying and searching behaviors. Read our first post about having the right tools and team members in place and our second post about having the right skills to effectively reach and communicate with patients and physicians.

Digital marketing in healthcare is more than just a passing fad – it’s a fundamental shift in the way that hospital marketing departments reach and communicate with patients.

While traditional marketing approaches still have their place in an integrated, multichannel marketing strategy, hospital marketers, now more than ever, need to be able to deliver personalized, relevant patient messaging to the right patient at the right time on the right channel. More

Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is VP, Client Solutions at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 5 years and can be heard often on the hospital marketing speaking circuit.
Gary Druckenmiller

Transformation of the Marketing Function in Hospitals (Part 2)

This is the second post in a series of three blog posts that discusses how healthcare marketers need to transform their approach to adapt to shifting buying and searching behaviors. Read our first post about how hospital marketing departments need the right tools and team members in place to effectively reach and communicate with patients and physicians and our third post about how healthcare marketers need to transform their approach to adapt to shifting buying and searching behaviors. 

The consumer-based healthcare market is transforming the traditional hospital marketing approach. Marketers need to start aggressively addressing healthcare consumer desires – for example, price transparency, better experiences, and higher quality of care – in order to attract, engage, and retain patients.

Healthcare marketers can start this transformation by employing the skills and strategies traditionally reserved for consumer-focused industries such as retail. The key is to create campaigns that deliver informed and consistent omni-channel patient communication, which will ultimately improve patient engagement and health outcomes.

Let’s take a look at few important skills the modern healthcare marketer can use to change their strategy: More

Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is VP, Client Solutions at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 5 years and can be heard often on the hospital marketing speaking circuit.
Gary Druckenmiller

Transformation of the Marketing Function in Hospitals

This is the first in a series of three blog posts that discusses how healthcare marketers need to transform their approach to adapt to shifting buying and searching behaviors. Read our second post about having the right skills to effectively reach and communicate with patients and physicians and our third post about how healthcare marketers need to transform their approach to adapt to shifting buying and searching behaviors. 

Healthcare marketing strategies are changing in response to the move toward value-based care and an increasingly competitive market. As a result of these changes, hospital marketing departments need the right tools and team members in place to effectively reach and communicate with patients and physicians.

Hospitals can either be overwhelmed by this shift or become leaders in the marketplace. As overhead shrinks and budgets are cut, healthcare marketers need to focus on strategy and use thoughtful resources to move their organizations toward critical goal completion.

This shift in healthcare marketing is occurring in two ways: with people and with technology. Let’s take a closer look at each:

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Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is VP, Client Solutions at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 5 years and can be heard often on the hospital marketing speaking circuit.
Gary Druckenmiller

What Is the Patient Engagement Journey and Why Is It Important?

nursepatientThink back to the last time you had an outstanding customer experience. Maybe you received the wrong item you’d ordered online, called customer service, and had the correct item delivered to your doorstep the next morning. Maybe your flight got delayed by several hours and you received a voucher for a free flight the next time you booked with that airline.

In today’s customer-centric marketplace, these types of stories are not uncommon. With the majority of companies – a whopping 89% – already competing mainly on the basis of the customer experience, it is no longer optional to provide customers with exceptional service.

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Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is VP, Client Solutions at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 5 years and can be heard often on the hospital marketing speaking circuit.
Gary Druckenmiller