Health awareness campaigns continue to grow in popularity and visibility each year. From highly branded, targeted digital media and print campaigns to multi-day walks with thousands of attendees, support for cause sponsorship alone is predicted to reach $2.06 billion in 2017, a projected increase of 3.6 percent over 2016 (according to Sponsorship.com).
Health systems can still keep their services relevant and continue to drive new patient volume without spending an entire year’s budget on one awareness campaign. Rather than competing with awareness month advertisers for new customer acquisition and sinking thousands of precious marketing dollars during the awareness month itself, we advise taking a more strategic approach.
During a recent webinar, Chris Girardi, VP, Campaign Center at Evariant shared strategies for running effective multichannel health awareness campaigns that keep your health system’s brand primed to new and existing patients.
In case you missed the live session, here’s the full Q&A from the presentation: More