Q&A: Redefining Awareness Month Success – Strategies for More Effective Breast Cancer Awareness Campaigns

Health awareness campaigns continue to grow in popularity and visibility each year. From highly branded, targeted digital media and print campaigns to multi-day walks with thousands of attendees, support for cause sponsorship alone is predicted to reach $2.06 billion in 2017, a projected increase of 3.6 percent over 2016 (according to Sponsorship.com).

Health systems can still keep their services relevant and continue to drive new patient volume without spending an entire year’s budget on one awareness campaign. Rather than competing with awareness month advertisers for new customer acquisition and sinking thousands of precious marketing dollars during the awareness month itself, we advise taking a more strategic approach.

During a recent webinar, Chris Girardi, VP, Campaign Center at Evariant shared strategies for running effective multichannel health awareness campaigns that keep your health system’s brand primed to new and existing patients.

In case you missed the live session, here’s the full Q&A from the presentation: More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Q&A: Marketing’s Revenue Contribution – How Lehigh Valley Health Network Proved the Value of Marketing Efforts to the C-Suite

In an environment where budgets and headcount are shrinking, it’s more important than ever that we validate the value and effectiveness of every marketing campaign and every marketing dollar spent. The marketing team at Lehigh Valley Health Network (LVHN), a regional health system in northeastern Pennsylvania serving over 1.9 million patients, knew they needed to modernize their multi-channel marketing measurement and efforts, where they use data to prove marketing’s effectiveness at acquiring and retaining patients.

During a recent Forum for Healthcare Strategists webinar, Dan Lavelle, Administrator, Marketing at LVHN, and Gary Druckenmiller, VP, Marketing Practice Lead at Evariant discussed how LVHN developed C-suite ready dashboards that measure marketing program success from brand awareness to revenue contribution. Dan and his team worked with Evariant to build succinct dashboards showing marketing performance in an easy-to-interpret format. These dashboards go beyond vanity metrics such as likes, shares, click-throughs, and site visits to the stuff that really matters: New Patients, Revenue, and ROMI.

Let’s dive into the answers to audience questions asked during the presentation… More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Q&A: Your Promotion is Waiting – Skills Needed to Successfully Transform Your Marketing Department

To continue working toward perfecting the customer experience and contributing to the health system’s growth and acquisition goals, highly functioning healthcare marketing teams need to shift to a dynamic, digital mindset that requires new skills and resources. Traditional marketing approaches still have a place in a multichannel marketing strategy, but in an increasingly competitive world, traditional marketing alone won’t cut it. This starts with the right individuals and team structure. Health systems need individuals who understand how to optimize marketing efforts and interpret data not only to show the revenue impact of programs, but to continue to innovate on what works.

In a recent webinar, Gary Druckenmiller, VP, Marketing Practice Lead at Evariant discussed how to restructure your marketing department by identifying individuals’ strengths and weaknesses and assigning them to applicable tasks. In doing so, marketing can start proving the value of programs and create holistic, lifelong patient experiences.

In case you missed the webinar, here’s a quick summary of the key takeaways along with answers to audience questions: More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Q&A: Proactive Engagement Centers: How Scripps Health Transformed their Traditional Call Center to Deliver Customer-Centric Experiences

Engagement Center RepToo often call center representatives lack context to why a consumer is calling and are forced into a reactive—rather than proactive—position. This creates a disjointed, impersonalized, experience. Because a strong patient-provider relationship is central to this strategic market shift from “volume/episodic” care to “value/relational” care, health systems now need to capitalize on every patient and consumer interaction—from fielding the first inquiry to actively supporting proactive health, ongoing care, and recovery —to achieve a “trusted provider” status in the eyes of the “shopper”.

To respond fully—and to optimize every consumer or patient inquiry—health systems need to speak with a unified voice and deliver consistent, positive experiences with every interaction, both in the physical world and online.

Enter the call center.

Call centers were created to handle everything from switchboard/call-routing to appointment scheduling, pre-registration, and billing questions, as well as physician referrals, nurse triage, and marketing response. In reality, though, many call centers today are falling short on optimizing every patient inquiry and delivering the exceptional, positive experience that every patient expects.

In a recent webinar hosted by Becker’s Hospital Review, Don Stanziano, Corporate Vice President, Marketing and Communications at Scripps Health and Rachel Neely, Senior Healthcare Consultant at Evariant discussed how Scripps implemented an engagement center solution to capitalize on every customer interaction to build deeper, more personalized relationships with their prospects and existing customers.

Let’s take a look at some key takeaways and questions asked during the webinar: More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Q&A: The Art & Science of Understanding Physician Activity and Referral Patterns

Hospital Physician Referral Understanding which physicians are sending which business where is an art and science. In today’s competitive healthcare environment, it’s critical for hospitals and health systems to attract and retain physicians who will drive patient volumes, increase referrals, and enhance the patient experience. In order to get actionable insights on an entire market that will ultimately improve knowledge, health systems must use a data-driven approach.

However, there are some data-related challenges to understanding physician activity and referral patterns. These ultimately trace back to several deficiencies in today’s available claims data, which makes learning how to interpret and leverage it critically important.

During a recent webinar, Emilio Ruocco, VP, Physician Solutions Practice Leader at Evariant, shared his insights on claims data sourcing and the components of a high functioning claims database, demonstrated interpretation of claims data in a market intelligence platform, and discussed how to leverage these data outside of a platform.

In case you missed the webinar, here’s a quick summary of several key takeaways along with the audience questions and answers: More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant