3 Examples of Actionable Insights From a PRM Platform

Physician alignment is only possible with a deep understanding of physician activity. A Physician Relationship Management (PRM) system with market intelligence can aggregate claims and behavioral data to provide a 360° view of physician performance and referring activity across a target market.

Armed with this information, organizations can facilitate meaningful conversations with target physicians who may be seeing patients at out-of-network sites of service, referring to competitive providers and health systems, and more. Data-driven physician alignment allows health systems to catalog, track, and resolve physician issues to bring more cases in-network.

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Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

Why Does the Healthcare Industry Need Millennial Physicians?

Millennial physician engagementChanging market forces in the healthcare industry have fueled hyper-competition among organizations. With the shift toward value-based care and the rise of the healthcare consumer, hospitals and health systems must engage patients and consumers by fostering meaningful and lasting relationships.

Millennial physicians can bring value to hospitals and health systems by leading technology adoption, cross-team collaboration, and innovation necessary to drive revenue in an evolving healthcare market.

Let’s take a look at how millennial physicians can benefit the healthcare industry:  More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

4 Recommendations for Data-Driven Physician Alignment

Physician alignment is critical for increasing volumes and referrals, improving patient experiences and boosting revenue. Insights from claims data, when paired with a Physician Relationship Management (PRM) system, can help health systems better understand physician behavior and referral patterns. A data-driven physician alignment approach uses these insights to improve communication between physicians and outreach teams, ultimately resulting in improved physician engagement.

Unfortunately, there are many challenges in reaching successful physician alignment. Health systems are faced with less than ideal sources of market data, inaccurate or incomplete data, and difficulty identifying splitting and/or referring physicians. Armed with the right tools, capabilities, and human capital, hospitals may be able to recapture revenue losses or drive growth.

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Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

Infographic: 6 Steps to Get Data Ready to Identify Volume and Referral Patterns

In today’s hyper-competitive healthcare landscape, hospitals and health systems must find ways to drive patient volumes, increase physician referrals, and enhance the patient experience – or risk losing patients to the competition.

To achieve both physician alignment and optimize patient care, healthcare organizations need to have a view into physician activity and referrals, as understanding physician behavior provides the basis for more meaningful dialogue with physicians.

However, having access to physician data is simply not enough, especially with claims data coming from multiple clearinghouses that deliver it in inconsistent formats. Health systems can analyze this data through physician relationship management software with embedded market intelligence to determine physician activities.

Check out our infographic below to learn the 6 steps to get data “analysis-ready” in order to manage it within one common structure: More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco

Enough about Leakage: It’s Time to Shift the Conversation to Loyalty

Physician With Patient In a previous post entitled “Is Leakage a Dirty Word?,” we introduced the concept of shifting away from using negative terminology such as leakage when referring to patients who may be seeking care from an out-of-network physician to a more positive consumer-centric mindset.

This transition in healthcare can best be described as a shift from “we know we are the best so patients should come to us” to “our patients are our customers, we want to provide them with a stellar experience so they will think of us first.”

Customer loyalty is defined as a customer continuing to believe that your organization’s product/service offer is their best option. It best fulfills their value proposition whatever that may be. They take that offer whenever faced with that purchasing decision.

In reality, healthcare is not thought of as a true customer-focused service. Patients just accept the way they are treated whether it’s good or bad and then may or may not go back for future care needs.

How do we change the tone of the conversation? Can we stop talking about keeping a patient in- or out-of-network and switch the conversation to referring your patient to a trustworthy physician that you know will give the best care possible? If you are truly interested in changing the tone, here are three important considerations for effective physician management: More

Emilio Ruocco

Emilio Ruocco

Emilio serves as Evariant’s Vice President, Physician Practice leader, ensuring the company’s Healthcare CRM/PRM, business intelligence and marketing solutions deliver maximum strategic value to clients; with particular emphasis on physician market analytics and business development. Prior to joining Evariant, Emilio was Senior Director, Performance Technologies at The Advisory Board Company, helping hospitals yield operational insight from internal systems and external data sets. He has also served as Leader of Customer Value and Insights at Healthways, a leading disease management and wellness firm; and Vice President, Strategic Communications for pharmacy benefits management company CaremarkRx, prior to its merger with CVS Pharmacy. Before entering the healthcare sector, Emilio held business development, investor relations and communications leadership roles for several public companies in a variety of industries.
Emilio Ruocco