How Does a CRM System Help with Today’s Healthcare Challenges?

Healthcare Challenges The healthcare industry is in the midst of a transformation. As health systems and hospitals struggle to drive down costs and compete in an increasingly consumer-led landscape, they must remain nimble in the face of such change.

The challenges of this new era of healthcare are many: the switch from volume- to value-based care, consumerism, and physician alignment, to name a few. Add to that complexity the fact that global healthcare costs – currently estimated at $6 to $7 trillion – are predicted to more than double over the next seven years.

The fact of the matter is that healthcare organizations must proactively address these challenges – or risk losing patients and physicians, and, ultimately, revenue, to the competition.

Enter the CRM system

A healthcare CRM system helps hospital networks aggregate and analyze data from many different sources in order to effectively drive engagement with patients and physicians.

Let’s take a look at a few of the ways a CRM system helps with today’s healthcare challenges:
More

Cara Ruccolo

Cara Ruccolo

Cara Ruccolo serves as Product Marketing Director at Evariant. In this role, Cara is responsible for defining the product messaging and positioning, as well as developing go-to-market strategies, for the Marketing Solutions and Engagement Solutions product suites. Prior to joining Evariant, she led Product Marketing for the Patient Solutions product line at Vecna Technologies, an innovative provider of patient self-service solutions. Before Vecna, Cara held product marketing positions at McKesson Health Solutions, a division of McKesson Corporation, and at Health Dialog, a division of Rite Aid (formerly of Bupa, an international healthcare group based in the United Kingdom). Cara received her AB degree in Economics from Princeton University.
Cara Ruccolo

Webinar Q&A – CRM Is the New RCM: How to Accelerate Growth and Drive More Revenue

Healthcare: Current State / ConcernsIn a recent webinar hosted by Becker’s Healthcare, Rob Grant, Evariant’s co-founder and EVP, discussed how health systems can use a healthcare CRM platform to gain insight into and address the current concerns facing the healthcare industry.

Several significant challenges, including value-based care, consumerism, and physician alignment, require a relationship-based, consumer-facing analytics engine that provides a comprehensive, 360-degree view of patient and physician information.

This is where the CRM engine comes into play.  

This platform is made to spur revenue growth through increased market share, cross-selling, and up-selling as a direct result of improved engagement with the health system’s patients and physicians.

Let’s take a look at some key takeaways and questions asked during the webinar: More

Cara Ruccolo

Cara Ruccolo

Cara Ruccolo serves as Product Marketing Director at Evariant. In this role, Cara is responsible for defining the product messaging and positioning, as well as developing go-to-market strategies, for the Marketing Solutions and Engagement Solutions product suites. Prior to joining Evariant, she led Product Marketing for the Patient Solutions product line at Vecna Technologies, an innovative provider of patient self-service solutions. Before Vecna, Cara held product marketing positions at McKesson Health Solutions, a division of McKesson Corporation, and at Health Dialog, a division of Rite Aid (formerly of Bupa, an international healthcare group based in the United Kingdom). Cara received her AB degree in Economics from Princeton University.
Cara Ruccolo

Top 3 Insights from the 2016 New England Society for Health Care Communications Conference

rhodeislandstatehouseReimagining healthcare communications. Revisiting marketing technology. Rebooting brand strategy. Marketing, communications, and public relations professionals from healthcare organizations across New England were doing all of these activities and more at last week’s 2016 New England Society for Health Care Communications (NESHCo) Conference (#NESHCo16), held in Providence, RI. With the structure of the healthcare system moving to a population health approach focused on primary care and prevention, conference attendees discussed how to rethink their positioning, programming, and the ways in which they communicate messages about their institutions to various populations, from physicians to patients.

These discussions clearly revitalized the many who attended – we brought some takeaways back with us that we thought were worth sharing. At this year’s conference, the conversations seemed to center around the most effective ways to reach and engage patients with integrated content, and how to gain competitive advantage in an increasingly competitive landscape. More

Cara Ruccolo

Cara Ruccolo

Cara Ruccolo serves as Product Marketing Director at Evariant. In this role, Cara is responsible for defining the product messaging and positioning, as well as developing go-to-market strategies, for the Marketing Solutions and Engagement Solutions product suites. Prior to joining Evariant, she led Product Marketing for the Patient Solutions product line at Vecna Technologies, an innovative provider of patient self-service solutions. Before Vecna, Cara held product marketing positions at McKesson Health Solutions, a division of McKesson Corporation, and at Health Dialog, a division of Rite Aid (formerly of Bupa, an international healthcare group based in the United Kingdom). Cara received her AB degree in Economics from Princeton University.
Cara Ruccolo

Top 5 Takeaways from the 21st Annual Healthcare Marketing & Physician Strategies Summit (#HMPS16)

They call Chicago, IL the “Windy City,” but it was far from it last week during the 21st Annual Healthcare Marketing & Physician Strategies Summit (#HMPS16), a conference where healthcare executives identify important healthcare marketing and physician relationship challenges, and tackle them head-on. Instead, sun, blue skies, and 80-degree weather welcomed more than 760 healthcare marketing and strategy professionals to the 3-day event. Though one might imagine it would be hard to stay inside during such a time, everyone did – and they were rewarded with energizing, engaging, and thought-provoking sessions, as well as a myriad of opportunities to learn from and network with colleagues from across the country.

More

Cara Ruccolo

Cara Ruccolo

Cara Ruccolo serves as Product Marketing Director at Evariant. In this role, Cara is responsible for defining the product messaging and positioning, as well as developing go-to-market strategies, for the Marketing Solutions and Engagement Solutions product suites. Prior to joining Evariant, she led Product Marketing for the Patient Solutions product line at Vecna Technologies, an innovative provider of patient self-service solutions. Before Vecna, Cara held product marketing positions at McKesson Health Solutions, a division of McKesson Corporation, and at Health Dialog, a division of Rite Aid (formerly of Bupa, an international healthcare group based in the United Kingdom). Cara received her AB degree in Economics from Princeton University.
Cara Ruccolo