The healthcare industry is in the midst of a transformation. As health systems and hospitals struggle to drive down costs and compete in an increasingly consumer-led landscape, they must remain nimble in the face of such change.
The challenges of this new era of healthcare are many: the switch from volume- to value-based care, consumerism, and physician alignment, to name a few. Add to that complexity the fact that global healthcare costs – currently estimated at $6 to $7 trillion – are predicted to more than double over the next seven years.
The fact of the matter is that healthcare organizations must proactively address these challenges – or risk losing patients and physicians, and, ultimately, revenue, to the competition.
Enter the CRM system.
A healthcare CRM system helps hospital networks aggregate and analyze data from many different sources in order to effectively drive engagement with patients and physicians.
Let’s take a look at a few of the ways a CRM system helps with today’s healthcare challenges: