Top 3 Takeaways from #AAPL2016

Disneyland in Anaheim, California is the happiest place on earth and the perfect location for the 15th anniversary celebration of the American Association of Physician Liaison (AAPL) Annual Conference. The Conference brought together over 300 healthcare marketing and physician relations professionals from all over the United States. Year after year, AAPL takes their content to the next level by providing highly valuable, forward-thinking sessions with innovative and engaging speakers. I’ll admit that I had session envy more than once!

The theme of this year’s event (#AAPL2016) – the future of physician relationship management and how to be more agile and innovate – resonated throughout the conference. We’ve put together some takeaways from the conference and would love to share them with you!

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Courtney Smigiel

Courtney Smigiel

Courtney Smigiel is responsible for marketing and event execution at Evariant. Courtney is experienced in designing, launching, and quantitatively evaluating effectiveness of multi-faceted campaigns, encompassing targeted communications via various media and web-based outlets, events, and loyalty rewards programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer Boden Clothing. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel
Courtney Smigiel

Latest posts by Courtney Smigiel (see all)

AAPL Conference Recap: Key Insights and Takeaways from Evariant 

screen-shot-2014-06-16-at-8-08-40-pmNo industry is experiencing as much transformation as healthcare is. The good news is that millions of Americans now have greater access to more affordable health coverage. The bad news is that the nation’s physician shortage – projected to reach 90,000 by 2025 – is steadily climbing as population health gains momentum.

To address these challenges and more, members of the Evariant team attended the American Association of Physician Liaisons (AAPL) 2015 Conference the week of June 17 – 19 in Charlotte, NC. As an event sponsor, our team had the opportunity to connect with others in the space (i.e., physician liaisons from a hospital or healthcare system), learn about new healthcare trends, discuss best practices with industry peers, and more.  More

Courtney Smigiel

Courtney Smigiel

Courtney Smigiel is responsible for marketing and event execution at Evariant. Courtney is experienced in designing, launching, and quantitatively evaluating effectiveness of multi-faceted campaigns, encompassing targeted communications via various media and web-based outlets, events, and loyalty rewards programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer Boden Clothing. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel
Courtney Smigiel

Latest posts by Courtney Smigiel (see all)