To continue working toward perfecting the customer experience and contributing to the health system’s growth and acquisition goals, highly functioning healthcare marketing teams need to shift to a dynamic, digital mindset that requires new skills and resources. Traditional marketing approaches still have a place in a multichannel marketing strategy, but in an increasingly competitive world, traditional marketing alone won’t cut it. This starts with the right individuals and team structure. Health systems need individuals who understand how to optimize marketing efforts and interpret data not only to show the revenue impact of programs, but to continue to innovate on what works.
In a recent webinar, Gary Druckenmiller, VP, Marketing Practice Lead at Evariant discussed how to restructure your marketing department by identifying individuals’ strengths and weaknesses and assigning them to applicable tasks. In doing so, marketing can start proving the value of programs and create holistic, lifelong patient experiences.
In case you missed the webinar, here’s a quick summary of the key takeaways along with answers to audience questions: More