In a recent Evariant webinar, Emilio Ruocco, Vice President, Physician Solutions Practice Leader at Evariant discussed how to successfully implement and quickly drive the adoption of a Physician Relationship Management (PRM) solution.
Health systems have spent a lot of money and time building networks of aligned physicians and clinically integrated networks. But – these outreach efforts are falling short.
In comes the PRM solution, which, essentially is a Customer Relationship Management (CRM) solution, but focuses on physician outreach and building database-enabled workflow solutions that help keep physician outreach coordinated, focused, and reportable.
PRMs are better with claims-based market intelligence to provide important referral and volume insights at the service line or provider level by helping focus outreach efforts where the most opportunity may exist and reporting on the successes of outreach programs.
Let’s dive deeper into some key takeaways and questions asked during the webinar: