Disneyland in Anaheim, California is the happiest place on earth and the perfect location for the 15th anniversary celebration of the American Association of Physician Liaison (AAPL) Annual Conference. The Conference brought together over 300 healthcare marketing and physician relations professionals from all over the United States. Year after year, AAPL takes their content to the next level by providing highly valuable, forward-thinking sessions with innovative and engaging speakers. I’ll admit that I had session envy more than once!
The theme of this year’s event (#AAPL2016) – the future of physician relationship management and how to be more agile and innovate – resonated throughout the conference. We’ve put together some takeaways from the conference and would love to share them with you!