Webinar Q&A – Bridge the Gap Between Marketing + Call Center to Achieve Richer Patient Engagement

Consumers are engaging with providers and health systems in new ways, and they expect great healthcare experiences just like they expect great experiences with other brands. Health systems must take every opportunity to capitalize on every patient and consumer interaction — from the first inquiry to actively supporting proactive health, ongoing care, and recovery.

We explored this topic during a recent webinar, Bridging the Gap between Marketing + Call Center to Achieve Richer Patient Engagement. Speaker Gary Druckenmiller, Jr., Vice President, Marketing Practice Lead at Evariant, shared how bringing the call center and marketing together can attract, retain, and improve relationships with patients.

To the consumer, there should be no difference in the interactions regardless of how they originate. This requires call center agents to have the right 360° view of the caller at their fingertips to understand how they’ve previously interacted with the health system – including marketing campaigns they’ve seen. In doing so, health systems can create remarkable, memorable, and rich interactions with patients to enhance the experience and make patients feel like their systems are “walking right alongside them.”

In case you missed the webinar, here’s a quick summary of the key takeaways, along with audience questions: More

Courtney Smigiel

Courtney Smigiel

Courtney Smigiel manages the Evariant webinar program, tradeshows and other industry conferences and events, as well as content syndication programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer J.P. Boden. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel

Webinar Q&A – From Implementation to Adoption: How to Fast Track Value from PRM Tools with Market Intelligence

In a recent Evariant webinar, Emilio Ruocco, Vice President, Physician Solutions Practice Leader at Evariant discussed how to successfully implement and quickly drive the adoption of a Physician Relationship Management (PRM) solution.

Physician Management

Health systems have spent a lot of money and time building networks of aligned physicians and clinically integrated networks. But – these outreach efforts are falling short.

In comes the PRM solution, which, essentially is a Customer Relationship Management (CRM) solution, but focuses on physician outreach and building database-enabled workflow solutions that help keep physician outreach coordinated, focused, and reportable.

PRMs are better with claims-based market intelligence to provide important referral and volume insights at the service line or provider level by helping focus outreach efforts where the most opportunity may exist and reporting on the successes of outreach programs.

Let’s dive deeper into some key takeaways and questions asked during the webinar:

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Courtney Smigiel

Courtney Smigiel

Courtney Smigiel manages the Evariant webinar program, tradeshows and other industry conferences and events, as well as content syndication programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer J.P. Boden. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel

Top 3 Takeaways from #AAPL2016

Disneyland in Anaheim, California is the happiest place on earth and the perfect location for the 15th anniversary celebration of the American Association of Physician Liaison (AAPL) Annual Conference. The Conference brought together over 300 healthcare marketing and physician relations professionals from all over the United States. Year after year, AAPL takes their content to the next level by providing highly valuable, forward-thinking sessions with innovative and engaging speakers. I’ll admit that I had session envy more than once!

The theme of this year’s event (#AAPL2016) – the future of physician relationship management and how to be more agile and innovate – resonated throughout the conference. We’ve put together some takeaways from the conference and would love to share them with you!

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Courtney Smigiel

Courtney Smigiel

Courtney Smigiel manages the Evariant webinar program, tradeshows and other industry conferences and events, as well as content syndication programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer J.P. Boden. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel

AAPL Conference Recap: Key Insights and Takeaways from Evariant 

screen-shot-2014-06-16-at-8-08-40-pmNo industry is experiencing as much transformation as healthcare is. The good news is that millions of Americans now have greater access to more affordable health coverage. The bad news is that the nation’s physician shortage – projected to reach 90,000 by 2025 – is steadily climbing as population health gains momentum.

To address these challenges and more, members of the Evariant team attended the American Association of Physician Liaisons (AAPL) 2015 Conference the week of June 17 – 19 in Charlotte, NC. As an event sponsor, our team had the opportunity to connect with others in the space (i.e., physician liaisons from a hospital or healthcare system), learn about new healthcare trends, discuss best practices with industry peers, and more.  More

Courtney Smigiel

Courtney Smigiel

Courtney Smigiel manages the Evariant webinar program, tradeshows and other industry conferences and events, as well as content syndication programs. She has worked in a variety of industries including healthcare, retail, non-profit, hospitality, and utilities to create dynamic and strategic results-driven decisions. Prior to joining Evariant, Courtney served on the digital marketing team for online British retailer J.P. Boden. She holds a bachelor of science in marketing from Bentley University.
Courtney Smigiel