Hospital Marketing Innovation Summit: Key Insights and Takeaways from Evariant

Consumers are becoming increasingly involved in choices about their healthcare and changing the way they access health information. Now, hospitals and health systems are pressured to revamp marketing efforts in order to reach and connect with these evolving patients.

As healthcare marketing becomes more digital, marketers are moving away from traditional campaign styles in order to connect with the 72% of patients who search the Internet for answers to their health-related questions.

Last week at the Hospital Marketing Innovation Summit, thought leaders in hospital marketing came together to discuss innovative strategies to satisfy the consumers who are accessing health information as well as advance marketing efforts within the continuously evolving healthcare system.

Various speakers and events provided me the opportunity to learn how hospitals were engaging with different subsets of patients, rebranding their hospitals, and using digital efforts of marketing to trump the traditional events.

Let’s take a closer look at the topics discussed: More

Christopher John

Christopher John

Chris John has been in the Healthcare IT space since the beginning of his career, working with a wide range of healthcare practices. He has continually been involved in the SaaS and enterprise level software, promoting the benefits and advantages of implementing such solutions. Chris has helped countless institutions understand the software behind Health IT, ranging from PACS and RIS systems, telemedicine solutions and enterprise communications systems. In his most current role, he serves as a Sr. Product Marketing Manager for Evariant.
Christopher John

Managing Physician Relationship: Four Steps to Growing the Bottom Line

This is the final piece of our three part series on the ROI of physician relationship management. Be sure to check out parts one and two for more information on how physician relationship management can effect a hospital’s revenue.

Do you feel that rumbling? Well, sure, it may be getting close to lunchtime, but it’s more likely that you’re feeling the seismic shift in the healthcare landscape beneath your feet.

Big Data is ushering in the transformation to value-based care, accelerating competition among healthcare provider networks. With each passing day, hospitals feel an increasingly acute need for technology that can harness the power of Big Data to help identify and efficiently capture new sources of revenue. More

Christopher John

Christopher John

Chris John has been in the Healthcare IT space since the beginning of his career, working with a wide range of healthcare practices. He has continually been involved in the SaaS and enterprise level software, promoting the benefits and advantages of implementing such solutions. Chris has helped countless institutions understand the software behind Health IT, ranging from PACS and RIS systems, telemedicine solutions and enterprise communications systems. In his most current role, he serves as a Sr. Product Marketing Manager for Evariant.
Christopher John

Managing Physician Relationships: Calling a Sale a Sale

This is the second post in our three part series on the ROI of physician relationship management. Be sure to read our first post as well as our final piece in this series, where we look at the steps to growing the bottom line.

Here’s the most obvious lead we could think of for a blog post focused on business operations:

When your business depends on growth to generate the revenue needed for reinvestment, innovation and staying ahead of your competition, your sales machine needs to be finely tuned and running on all cylinders.

Thank you, Captain Obvious. More

Christopher John

Christopher John

Chris John has been in the Healthcare IT space since the beginning of his career, working with a wide range of healthcare practices. He has continually been involved in the SaaS and enterprise level software, promoting the benefits and advantages of implementing such solutions. Chris has helped countless institutions understand the software behind Health IT, ranging from PACS and RIS systems, telemedicine solutions and enterprise communications systems. In his most current role, he serves as a Sr. Product Marketing Manager for Evariant.
Christopher John

Managing Physician Relationships: Loyalty versus Leakage

This is the first post in our three part series on the ROI of physician relationship management. Read part two and part three of this series, where we discuss how physician relationship management can help in growing your bottom line and identify revenue streams.

What is the cost of a lost referral?

One large hospital chain calculated that each case referred to the hospital generated between $11,000 and $12,000 in revenue. Another study showed that a physician—primary care or specialist—generates on average $1.5 million in hospital revenue each year. It’s easy to see that even a moderate level of leakage—referrals and procedures lost to competitors—can significantly affect a hospital’s bottom line. More

Christopher John

Christopher John

Chris John has been in the Healthcare IT space since the beginning of his career, working with a wide range of healthcare practices. He has continually been involved in the SaaS and enterprise level software, promoting the benefits and advantages of implementing such solutions. Chris has helped countless institutions understand the software behind Health IT, ranging from PACS and RIS systems, telemedicine solutions and enterprise communications systems. In his most current role, he serves as a Sr. Product Marketing Manager for Evariant.
Christopher John