Consumers are becoming increasingly involved in choices about their healthcare and changing the way they access health information. Now, hospitals and health systems are pressured to revamp marketing efforts in order to reach and connect with these evolving patients.
As healthcare marketing becomes more digital, marketers are moving away from traditional campaign styles in order to connect with the 72% of patients who search the Internet for answers to their health-related questions.
Last week at the Hospital Marketing Innovation Summit, thought leaders in hospital marketing came together to discuss innovative strategies to satisfy the consumers who are accessing health information as well as advance marketing efforts within the continuously evolving healthcare system.
Various speakers and events provided me the opportunity to learn how hospitals were engaging with different subsets of patients, rebranding their hospitals, and using digital efforts of marketing to trump the traditional events.
Let’s take a closer look at the topics discussed: More