3 Ways Social Media Can Improve Healthcare Marketing Efforts

healthcare marketing effortsWithin the next three to five years, the use of social media to connect with individuals is expected to increase by 256 percent.

For the healthcare industry in particular, social media can help engage patients, providers, and the public with relevant and timely information, as well as communicate the value and credibility of the health system.

Why is this tactic becoming a critical component of healthcare marketing strategy?

A recent study found 57 percent of consumers’ decisions to receive treatment at a healthcare facility are strongly influenced by that provider’s social media connections, showing that patients trust health organizations with a social presence.

According to another report, 60 percent of doctors say social media improves the quality of care delivered to patients, which means that doctors also value the transparency and open communication that social media can provide.

With the opportunity to increase patient referrals and improve the quality of care, it’s no surprise that many health systems are jumping on the social media bandwagon. More

Chris Girardi

Chris Girardi

Chris Girardi oversees all staff and functions of Evariant’s multi-channel digital media offerings including planning, analysis, management, execution and analytics. He has over eight years of experience in digital media and direct response marketing.
Chris Girardi

7 Best Practices for A/B Testing Digital Marketing in Healthcare

abtestingTo keep pace with the rise in consumer digital media consumption, health systems are leveraging modern digital marketing tactics to supplement traditional outreach activities – with the end goal of increasing revenues through optimized relationships with prospects, patients, and physicians.

But, with healthcare marketers using so many digital tactics to connect with patients and consumers, the big question is:

How can they tell what’s actually working?

Take website optimization, for example. There are a variety of ways to evaluate the success of a health system’s website, but A/B testing is one of the most effective.

By definition, A/B testing is “a method of comparing two versions of a webpage or app against each other to determine which one performs better.”

The end goal is, of course, to take the guesswork out of website optimization and enable healthcare marketers to make data-informed decisions about the type of patient communication and messaging that will have the biggest impact on their audience.

Let’s take a look at 7 best practices for A/B testing website landing pages in healthcare:

More

Chris Girardi

Chris Girardi

Chris Girardi oversees all staff and functions of Evariant’s multi-channel digital media offerings including planning, analysis, management, execution and analytics. He has over eight years of experience in digital media and direct response marketing.
Chris Girardi