The healthcare landscape is changing. In a value-based marketplace, consumers and patients are doing extensive research to find health systems that offer high-quality patient care and relevant information.
In fact, one study has shown that social media affects 41 percent of consumers’ choice of a specific doctor, hospital, or medical facility. On top of that, 62 percent of smartphone owners have used their phone to search for health information in the past year.
As a result of this change in patient decision-making, digital marketing in healthcare has become critical. Digital helps to successfully communicate with, acquire, engage, and retain patients and physicians.