Within the next three to five years, the use of social media to connect with individuals is expected to increase by 256 percent.
For the healthcare industry in particular, social media can help engage patients, providers, and the public with relevant and timely information, as well as communicate the value and credibility of the health system.
Why is this tactic becoming a critical component of healthcare marketing strategy?
A recent study found 57 percent of consumers’ decisions to receive treatment at a healthcare facility are strongly influenced by that provider’s social media connections, showing that patients trust health organizations with a social presence.
According to another report, 60 percent of doctors say social media improves the quality of care delivered to patients, which means that doctors also value the transparency and open communication that social media can provide.
With the opportunity to increase patient referrals and improve the quality of care, it’s no surprise that many health systems are jumping on the social media bandwagon. More