CRM Is a Hub Across All Your Spokes – Not a Marketing Tool

Take a minute to picture a bicycle wheel: What do you see? Healthcare CRM software

Around the rim, you’ll find a rubber wheel connected to a series of criss-crossing wire tension spokes that meet in the middle. And there, at the center of the wheel, is the metal hub where all of the spokes come together.

Conjuring up a concrete image of a bicycle’s wheel is easy enough (unless you’re Marcel Duchamp, who thought a little outside the box). But things can get a bit trickier from a metaphorical perspective.  More

Andrew Perry

Andrew Perry

Andrew Perry is the Sr. Consultant, Strategic Marketing at Evariant, with a background in digital media marketing, direct marketing, social media, and personalized omni-channel programs. Perry is seen as the subject matter expert for educating clients on progressive digital techniques that help them gain market share and provide a return on their marketing investment. Prior to Evariant, Andrew was the Corporate Marketing Manager for Joseph Merritt & Company.
Andrew Perry
Andrew Perry

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