4 Tips to Consider When Transitioning to a Healthcare CRM

As the healthcare landscape shifts toward value-based care, big data will play a crucial role in patient, consumer, and physician engagement. A healthcare CRM helps hospital networks aggregate and analyze data from many different sources in order to effectively drive engagement with patients and physicians.

For hospital networks that are considering implementing healthcare CRM software (or migrating from an existing system), it’s important to take the time to understand why the software is being integrated, as well as what the data and insights will yield.

But how? Where’s the easiest place to start?

Let’s take a look at four suggestions that can help your transition to a new healthcare CRM go smoothly:
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Ann Klatskin

Ann Klatskin

Ann is a Senior Business Analyst who works closely with Evariant clients to understand their existing systems and business processes, offer best practice data/configuration recommendations and provide hands-on technical guidance. Before coming to Evariant, she spent over 20 years in software engineering and engineering management architecting, documenting and developing systems for both Datacom/Telecom (e.g. NASDAQ, AT&T, CBS, NCR, Comcast, Verizon), and Healthcare customers. Ann's engineering background instilled her with a passion for, and expertise in, developing processes to ensure efficiency and reproducability that she brings to her work at Evariant.

Making the Most of Provider Data in Your Healthcare CRM System

77135509_thumbnailThere’s no doubt about it: The U.S. healthcare system is in the midst of an unprecedented transformation. As this $2.8 trillion dollar industry evolves, we will continue to see fundamental shifts in policy, innovation, and cost reduction – changes that will ultimately pave the way for a more patient-centric approach to care.

In the face of such significant, industry-wide changes comes the need to effectively manage and grow relationships with physicians and patients alike to support patient-centric care and communications throughout the health system.

Traditionally, healthcare CRM has been used in patient and consumer marketing programs. But, when consumer intelligence from the CRM informs and drives physician relationship management strategies, health systems benefit from greater patient and physician engagement and more significant returns over the long term.

Let’s take a look at a list of ways physician liaisons can effectively leverage provider data from the CRM system: More

Ann Klatskin

Ann Klatskin

Ann is a Senior Business Analyst who works closely with Evariant clients to understand their existing systems and business processes, offer best practice data/configuration recommendations and provide hands-on technical guidance. Before coming to Evariant, she spent over 20 years in software engineering and engineering management architecting, documenting and developing systems for both Datacom/Telecom (e.g. NASDAQ, AT&T, CBS, NCR, Comcast, Verizon), and Healthcare customers. Ann's engineering background instilled her with a passion for, and expertise in, developing processes to ensure efficiency and reproducability that she brings to her work at Evariant.